Marketing Manager

Responsibilities

• Support the relevant practice teams’ marketing efforts as outlined, including participating in relevant monthly team meetings and working with Team Leaders to identify and pursue client opportunities and reputation building activities that will make the teams more profitable.
• Maintain a strong knowledge of the legal market and the capabilities of the Firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
• Stay abreast of relevant client news and business/industry trends to suggest opportunities and approaches for client expansion or brand building, including newsletters, various events and other engagements.
• Manage relevant RFP/proposal responses and pitch meeting preparations including the creation of customized materials and sharing of best practices in the BD & Marketing department’s knowledgebase.
• Plan and execute client events from start to follow up such as webinars, conferences, speaking engagements, sponsorships and other events.
• Work closely with the Public Relations team to identify and leverage media opportunities, maintain accurate and effective web content, and publish effective and timely client alerts.
• Prepare Chambers, Legal 500 and other submissions to rankings and directories contributing to established goals and objectives.
• Manage the production of marketing collateral, brochures, practice profiles, meeting placemats, announcements, invitations, etc.
• Maintain the Experience Database for significant matters.
• Support the integration of lateral attorneys.
• Aid Team Leaders and Senior Business Development & Marketing Manager where needed with group-wide practice development projects and initiatives.
• Liaise regularly with the Business Development & Marketing department as a whole, attorneys and team leaders of assigned practice teams.
• Build consensus and cohesion among attorneys with varied backgrounds and subject matter expertise.

Requirements

• Bachelor's degree in Marketing, Business or related field with a minimum of five (5) years of experience in professional services marketing.
• Law firm experience highly desirable.
• Account management experience a plus.
• Strong analytical and communication skills both oral and written.
• Ability to speak effectively and respond to common inquiries or complaints from all levels of professional and support staff, clients or members of the business community.
• Interpersonal communication skills necessary to maintain effective relationships with attorneys, clients and staff, and to exhibit a high degree of responsiveness, diplomacy and professionalism in these interactions.
• Demonstrated success strengthening corporate reputations and client relationships.
• Prominent ability to manage major projects, coordinating the use of department resources and involving senior management.
• Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel and PowerPoint.
• Proven aptitude to learn new software applications.

About The Firm

BakerHostetler is recognized as one of the leading law firms in the country. With over 1,000 attorneys across 18 offices coast to coast, BakerHostetler is a great place to work for those who seek professional and personal growth in a collaborative environment. We deliver the highest quality counsel to our clients, who include many of the nation’s largest and most well-known companies. BakerHostetler’s values have remained unchanged since our founding more than 100 years ago: dedication to the law, commitment to the highest standard of client service, continuous development of our people and active participation in the communities in which we work and live.

Application Process

Interested candidates should submit their resume and cover letter in an application on our website. BakerHostetler LLP is an Equal Opportunity Employer Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.