Marketing Manager

About the role

Baden Sports is uniquely positioned to become the breakout brand in sporting goods. We are committed to creating the highest-quality products and being the easiest sporting goods company to work with for athletes and organizations that share our passion for sport.

Key Responsibilities

• Develop and execute annual marketing plans aligned with company growth objectives and brand priorities.
• Manage and strengthen brand positioning across basketball, volleyball, football, soccer, baseball, softball and other product categories.
• Ensure consistency of brand voice, visual identity, and messaging across all platforms and customer touchpoints.
• Collaborate cross-functionally with sales, product development, customer service, and executive leadership.
• Oversee digital marketing efforts including email marketing, social media, paid advertising, SEO/SEM, and website content.
• Manage content calendars and lead creation of engaging digital content including photography, video, athlete stories, and product campaigns.
• Maintain and optimize digital performance metrics including traffic, engagement, conversion rates, and ROI.
• Support eCommerce growth initiatives through promotional campaigns and product merchandising.
• Collaborate with Sales and Product leadership to plan and execute go-to-market campaigns for new product launches.
• Develop marketing collateral, presentations, sales tools, and retailer support materials.
• Lead seasonal campaigns, sponsorship activations, tournaments, events, and grassroots marketing initiatives.
• Work closely with external agencies, photographers, designers, and freelance partners as needed.
• Support athlete, coach, league, and organizational partnerships that strengthen brand visibility and credibility.
• Identify opportunities for influencer, NIL, and ambassador marketing initiatives.
• Help manage sponsorship assets, activation schedules, and relationship communications.
• Track campaign performance and provide actionable reporting and insights.
• Manage marketing budgets and prioritize spending to maximize impact and efficiency.
• Analyze consumer trends, competitive activity, and market opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 5+ years of marketing experience, preferably within sporting goods, consumer products, lifestyle brands, or lesser extent eCommerce.
• Strong understanding of digital marketing platforms and analytics tools.
• Experience managing integrated marketing campaigns from concept through execution.
• Excellent communication, project management, and organizational skills.
• Ability to balance strategic planning with hands-on execution.
• Proficiency in Microsoft Office, Adobe Creative Suite, Shopify, Klaviyo, Google Analytics, or similar marketing platforms is preferred.
• Proficiency using AI-powered tools to enhance productivity, creative development, content generation, analytics, and overall marketing effectiveness.
• Passion for sports and understanding of athlete and team sports culture strongly preferred.