Marketing Manager

About the role

B&L Information Systems LLC. is looking for a Marketing Manager to lead and execute marketing initiatives that strengthen the brand, engage customers, generate new business opportunities, and support company growth. The role involves developing strategy and executing across digital marketing, content, social media, events, lead generation, and analytics, working closely with sales, leadership, customers, and external partners.

Responsibilities

• Develop and execute B&L’s annual marketing strategy and plan aligned with company and sales objectives.
• Establish marketing priorities, campaigns, timelines, budgets, and performance goals.
• Identify new opportunities to increase brand awareness, customer engagement, lead generation, and market share.
• Develop strategies that support new business sales targets and customer retention objectives.
• Manage the marketing budget and maximize return on marketing investment.
• Measure results and continuously refine marketing programs based on performance and market insights.
• Develop and manage integrated digital marketing campaigns across multiple channels (SEO, PPC, email, website content, social media).
• Develop lead-generation strategies and programs that support the sales pipeline.
• Partner with sales to improve lead quality, campaign follow-up, and marketing-to-sales alignment.
• Utilize CRM and marketing analytics to track prospects, engagement, conversions, and campaign performance.
• Monitor industry trends and emerging digital marketing technologies.
• Partner with and manage third‑party contracted services.
• Develop AI best practices for marketing.
• Develop and maintain a consistent B&L brand voice and presence across marketing channels.
• Oversee creation of content (website pages, blogs, case studies, email campaigns, social media, brochures, presentations, advertisements, etc.).
• Manage B&L’s website to ensure content is accurate, relevant, engaging, and optimized for search.
• Coordinate with internal stakeholders, creative partners, agencies, and vendors on marketing materials and campaigns.
• Ensure marketing communications reflect B&L's expertise and position as an industry leader.
• Develop and execute marketing strategies for trade shows, conferences, customer events, webinars, and other industry activities.
• Manage event planning, promotion, sponsorships, advertising, materials, logistics, and post‑event follow‑up.
• Build and maintain relationships with industry organizations and associations.
• Identify sponsorship and advertising opportunities aligned with B&L’s strategic objectives.
• Measure event and sponsorship performance and make recommendations for future investments.
• Establish and monitor key marketing performance indicators.
• Analyze campaign, website, social media, email, and lead‑generation data.
• Translate marketing data into actionable recommendations for leadership and sales.
• Prepare regular marketing performance reports and communicate results to stakeholders.
• Continuously test and optimize campaigns, messaging, channels, and marketing investments.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent professional experience may be considered.
• 3+ years of marketing experience, preferably in a B2B, technology, SaaS, manufacturing, or industrial environment.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns.
• Strong understanding of digital marketing, including SEO, PPC