Marketing Manager

Essential Duties and Responsibilities

• Develop and execute campaigns that demonstrate measurable performance across website traffic, email engagement, social media, event registrations, and other key marketing metrics.
• Support campaigns that increase awareness, member engagement, education program participation, and conference attendance.
• Develop audience segmentation strategies and targeted messaging aligned with organizational objectives.
• Translate marketing concepts into campaign calendars, timelines, and deliverable plans.
• Ensure campaigns are delivered on strategy, on time, and within budget.
• Implement Quality Improvement (QI) as needed to support board-aligned priorities (e.g., reducing email burden to members, working with new AI platforms, etc.).
• Create marketing messaging and storytelling aligned with organizational brand and mission.
• Collaborate with Editorial, Creative, Web, and Program teams to produce promotional assets.
• Support content strategy that increases audience engagement and program participation.
• Translate program outcomes and member feedback into impactful marketing communications.
• Create marketing content optimized for professional audiences across email, LinkedIn, websites, digital advertising, and other marketing channels.
• Develop marketing content optimized for professional audiences across email, LinkedIn, websites, digital advertising, and other marketing channels.
• Create messaging that supports member acquisition, event promotion, educational initiatives, and organizational thought leadership.
• Build, execute, and optimize marketing automation workflows supporting personalized audience engagement using HubSpot or a comparable marketing automation platform.
• Monitor campaign performance metrics including email open rates, click-through rates, website traffic, conversions, event registrations, and audience engagement.
• Utilize Google Analytics and other reporting platforms to evaluate campaign performance, identify trends, and recommend optimization opportunities.
• Maintain data-informed decision-making across all marketing initiatives through ongoing performance analysis and reporting.
• Support marketing activations at organizational events and conferences.
• Represent the organization at external events, ensuring consistent brand messaging and professional engagement.
• Develop pre-event, onsite, and post-event marketing campaigns that drive attendee acquisition, engagement, and ongoing participation.
• Partner with internal stakeholders across education, editorial, research, and operations teams.
• Coordinate campaign workflows across departments.
• Identify operational challenges and implement solutions supporting efficient execution.
• Lead cross-functional teams and projects.
• Provide guidance, coaching, and mentorship to assigned team members or junior staff.
• Contribute to development of scalable marketing workflows and best practices.

Required Competencies

• Demonstrated success managing integrated multi-channel marketing campaigns with measurable results across email, social media, websites, digital advertising, and event marketing.
• Ability to translate strategy into actionable marketing plans supported by performance metrics and continuous optimization.
• Excellent written, editing, and messaging development skills.
• Ability to communicate complex concepts clearly and persuasively.
• Strong analytical skills with experience interpreting campaign performance data and translating insights into strategic recommendations.
• Experience measuring marketing performance through Google Analytics, email metrics, digital engagement, and campaign reporting.
• Data-driven decision-making capabilities.
• Strong organizational and project coordination skills.
• Ability to manage multiple concurrent priorities.
• Proficiency with marketing automation platforms such as HubSpot or comparable systems.
• Experience using Google Analytics to evaluate campaign performance and inform marketing strategy.
• Demonstrated success measuring and improving campaign performance through key metrics such as email open rates, click-through rates, website engagement, event registrations, lead generation, or similar marketing KPIs.
• Experience marketing professional education programs, conferences, or continuing education.
• Experience working within healthcare, oncology, physician organizations, or professional membership associations.
• Experience marketing to physician, healthcare professional, or B2B audiences.
• Experience managing LinkedIn campaigns, including paid social advertising and audience engagement initiatives.

Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• Required: Three (3) to five (5) years of progressively responsible professional marketing experience.
• Required: Demonstrated success managing integrated marketing campaigns across email, social media, website, and digital channels.
• Required: Experience using HubSpot or a comparable marketing automation platform.
• Required: Experience using Google Analytics to evaluate campaign performance and inform marketing strategy.
• Required: Demonstrated success measuring and improving campaign performance through key metrics such as email open rates, click-through rates, website engagement, event registrations, lead generation, or similar marketing KPIs.
• Preferred: Experience marketing professional education programs, conferences, or continuing education.
• Preferred: Experience working within healthcare, oncology, physician organizations, or professional membership associations.
• Preferred: Experience marketing to physician, healthcare professional, or B2B audiences.
• Preferred: Experience managing LinkedIn campaigns, including paid social advertising and audience engagement initiatives.

Compensation Disclosure

• The posted salary range reflects the anticipated scope, responsibilities, and long-term growth potential of this position.
• The salary band is $76,000-$95,000.

Benefits Disclosure

• Medical, dental, and vision insurance.
• 401(k) retirement savings plan with employer contribution or match, where applicable.
• Comprehensive paid time off (PTO), including paid federal holidays, a floating holiday, and office closure during the week between Christmas and New Year’s Day.
• Sick leave in accordance with applicable state and local laws.
• Remote work flexibility.
• Professional development and continuing education support.
• Employee assistance and wellness resources.
• Life and disability insurance, where applicable.

Equal Employment Opportunity Statement

• Association of Cancer Care Centers (ACCC) is an equal opportunity employer and prohibits discrimination and harassment of any kind.
• Employment decisions are based on business needs, job requirements, and individual qualifications without regard to protected status under applicable law.