Marketing Manager

We need to produce HTML fragment with sections: Overview? The user says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only if posting has real specific content. The posting includes Overview (company description), Position Overview, Responsibilities, Performance Measurement And Analytics, Brand Stewardship, Qualifications, Typical Physical And Mental Demands, Working Conditions. Also maybe "Overview" could be considered "About the role"? But they said do NOT repeat the job title as a heading. The page already shows it. We can have sections like "About the role" for Position Overview? Or "Overview" could be considered "About the role". However they gave examples: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content accordingly. We have: - About the role: could combine Overview and Position Overview (company description and role summary). Provide paragraphs. - Responsibilities: list of duties (Strategic Planning and Execution bullet points, Performance Measurement And Analytics bullet points, Brand Stewardship bullet points). Use

• . - Qualifications: list of qualifications (Bachelor's degree..., at least 5 years..., Experience with data..., Experience using CRM...). Use
  • . - Skills: Not explicitly listed; maybe we can infer from responsibilities but they said only include section if posting has real specific content. There's no explicit Skills section. So omit. - Benefits, Pay, Schedule: Not mentioned. So omit. - Requirements: Could be similar to Qualifications? They said Requirements separate from Qualifications. The posting has "Qualifications" and also "Typical Physical And Mental Demands" and "Working Conditions". Those could be considered Requirements? But they said use headings like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Qualifications covered. We could put "Requirements" for Typical Physical And Mental Demands and Working Conditions? But those are more about demands and conditions, not exactly requirements. However we could treat them as Requirements. But we need to ensure we don't create filler. They have specific content: physical demands, working conditions. So we could make a section "Requirements" and include those as
    • . Or we could make separate sections? The instruction says prefer a few substantive sections over many thin ones. So we could combine physical demands and working conditions into a "Requirements" section. Thus sections: About the role, Responsibilities, Qualifications, Requirements. We must not repeat job title as heading. No Job ID etc. We need to preserve all substantive information. Must not invent or summarize away detail. Must not omit details. So we need to include all points from the posting. Let's extract details: Overview (company description): - Ashton Woods is more than just a home builder. - From sale of first home in 1989 to recently being named Builder of the Year by Builder Magazine. - Focus on blazing new trails and pushing boundaries. - #1 private home builder in US. - Markets homes through two award-winning brands: Ashton Woods and Starlight Homes. - Ashton Woods brand known for designing thoughtfully curated, inspired homes for people who love design. - Commitment to innovation and evolving to meet market needs; celebrated home builder; won hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, customer service. - Headquartered in Atlanta, Georgia. - Sells new homes in list of cities: Atlanta, Austin, Charleston, Dallas, Houston, Jacksonville, Nashville, Myrtle Beach, Orlando, Phoenix, Raleigh, San Antonio, Tampa. Position Overview: - Marketing Manager leads marketing strategy and execution of programs designed to drive qualified consumers to Ashton Woods communities and ashtonwoods.com with focus on optimizing ROI of marketing spend. - Also serves broader role of brand steward for every touchpoint with the consumer. Responsibilities (Strategic Planning and Execution): - Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation, and optimization in alignment with goals. - Develop, manage, and execute annual/quarterly marketing strategies and marketing plans. - Partner with VP of Sales to ensure marketing programs are aligned with goals. - Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content. - Provide agency partners with well-thought out, effectively written creative briefs and evaluate creative output against briefs in an objective, articulate, constructive manner. - Own the holistic lead management database messaging capabilities for the division, including all triggered emails, e-blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors. - Attend weekly sales meetings and conduct community visits to build rapport with sales agents. - Serve as local market expert responsible for monitoring trends and competitive activity both online and within the community. Performance Measurement And Analytics: - Manage marketing budget and regularly analyze program performance, consistently tying results to division objectives and strategies. - Set performance goals for and deliver programs optimizing Cost/Lead, Cost/Sale and ROI. - Monitor community traffic on a weekly basis to identify trends, evaluate communities behind traffic / sales goals, and make marketing plan recommendations to improve performance. - Utilize Salesforce and Pardot toolset to measure marketing effectiveness and gain insight into performance by traffic source to optimize performance and prioritize vehicles driving results. - Review Google Analytics and digital media reports to ask probing questions, provide agency partners with appropriate guidance and regularly optimize media mix to drive ROI. - Issue performance reports to key constituents on an ongoing and ad hoc basis. Brand Stewardship: - Visit models and sales offices, assessing model and sales office presentations, signage, and collateral presentations. - Assist community sales with necessary on-site promotional support and self-marketing efforts. - Evaluate and manage online content to ensure adherence to brand standards and drive consistent impact to conversion metrics. - Book and manage new community photo shoots on a timely basis in accordance with guidelines, updating photo library and ashtonwoods.com with new model photography. - Other tasks as assigned. Qualifications: - Bachelor’s degree in marketing, Communications, or related field. - At least 5 years of marketing experience (e.g., 360 strategic marketing plans and tactics; managing agency partners, digital and traditional (online / offline) marketing vehicles). - Experience with data-based decision-making utilizing analytics to set and evaluate marketing programs. - Experience using CRM and/or marketing automation to drive business results. Typical Physical And Mental Demands: - Must be able to read, write, and speak fluently in English. - Spanish language skills are helpful. - Employees in the position are required to be able to hear and have sufficient vision to utilize all office equipment. - Use of hands and fingers is required to utilize standard office equipment. - Ability to drive an automobile for required travel. - Requires occasional lifting up to 20 pounds. - These physical requirements are representative of those required to successfully perform the essential functions of this position. - Reasonable accommodation will be provided to enable individuals with disabilities to perform these functions if requested. Working Conditions: - This position operates primarily in the field requires travel to and from various locations daily. - Some work will be performed in a standard office environment requiring the use of standard office equipment. - Standing and walking will be required both in the field and in the office environment. - The environment is fast paced and subject to numerous schedule and priority changes and short notice activity. - Transportation is required; Safety concerns include dangers while driving. We need to output HTML fragment only, no or . Use

      for headings. Use

      for prose. Use

      • for lists. We need to decide how to structure content: For About the role, we could have a couple paragraphs summarizing overview and position overview. Must preserve all substantive information, not summarize away detail. So we need to include all details, maybe as separate paragraphs or list items. But we can keep them as paragraphs; that's fine as long as we don't omit details. We must not invent or summarize away detail. So we need to include each piece of information. Could embed them in paragraphs; that's okay. We must not include boilerplate like EEO etc. Not present. We must not include duplicated lines. Let's craft:

        About the role

        Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what’s possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods, and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The company’s commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated home builders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service. Headquartered in Atlanta, Georgia; Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Jacksonville, Nashville, Myrtle Beach, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

        The Marketing Manager leads the marketing strategy and execution of programs designed to drive qualified consumers to Ashton Woods communities and ashtonwoods.com with a focus on optimizing ROI of marketing spend. The Marketing Manager also serves the broader role of brand steward for every touchpoint with the consumer.

        Then Responsibilities:

        Responsibilities

        • Develop comprehensive plans from audience selection to offer and messaging strategy, vehicle selection, creative development, evaluation, and optimization in alignment with goals.
        • Develop, manage, and execute annual/quarterly marketing strategies and marketing plans.
        • Partner with VP of Sales to ensure marketing programs are aligned with goals.
        • Manage agencies in creation of online and offline marketing initiatives including direct mail, email, collateral, signage, displays, ads (online and offline), events and web page content.
        • Provide agency partners with well‑thought out, effectively written creative briefs and evaluate creative output against briefs in an objective, articulate, constructive manner.
        • Own the holistic lead management database messaging capabilities for the division, including all triggered emails, e‑blasts, and messages sent on behalf of individual communities and/or at the request of individual sales counselors.
        • Attend weekly sales meetings and conduct community visits to build rapport with sales agents.
        • Serve as local market expert responsible for monitoring trends and competitive activity both online and within the community.
        • Manage marketing budget and regularly analyze program performance, consistently tying results to division objectives and strategies.
        • Set performance goals for and deliver programs optimizing Cost/Lead, Cost/Sale and ROI.
        • Monitor community traffic on a weekly basis to identify trends, evaluate communities behind traffic / sales goals, and make marketing plan recommendations to improve performance.
        • Utilize Salesforce and Pardot toolset to measure marketing effectiveness and gain insight into performance by traffic source to optimize performance and prioritize vehicles driving results.
        • Review Google Analytics and digital media reports to ask probing questions, provide agency partners with appropriate guidance and regularly optimize media mix to drive ROI.
        • Issue performance reports to key constituents on an ongoing and ad hoc basis.
        • Visit models and sales offices, assessing model and sales office presentations, signage, and collateral presentations.
        • Assist community sales with necessary on‑site promotional support and self‑marketing efforts.
        • Evaluate and manage online content to ensure adherence to brand standards and drive consistent impact to conversion metrics.
        • Book and manage new community photo shoots on a timely basis in accordance with guidelines, updating photo library and ashtonwoods.com with new model photography.
        • Other tasks as assigned.
        Qualifications:

        Qualifications

        • Bachelor’s degree in marketing, Communications, or related field.