Marketing Manager
Job Responsibilities
- Leadership: Act as an ambassador and guardian for the Aramark brand
- Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared
- Carry out ad-hoc projects as required
- Client Relationship: Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions
- Responsibility for in-house customer experience and happiness measurement tool, launching into new sites and supporting existing units
- Manage the reporting monthly and present to the wider Aramark Northern European marketing team
- Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states
- Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement)
- Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and promotional initiatives
- Own the internal IP library ensuring all artworks are handled and shared with key internal partners
- Deliver promotional campaigns on a cyclic basis working three months in advance
- Develop training programmes for the Operations Teams on key marketing fundamentals such as upselling, merchandising and displays, planograms, packaging and labeling etc.
- Develop Brand Standards Manuals, a tool kit that provides Operations with all the vital tools to successfully implement and operate internal propositions to the agreed standards
- Work with internal partners and external agencies to develop a program of customer insights and research using qualitative and quantitative reasoning and questioning to bring richer insight into our proposition development
- Develop and co-ordinate internal fundraising/marketing campaigns
- Work closely with the internal sales team to provide marketing collateral and examples for inclusion in bids and tenders
- Roll out 'Centre?s of Excellence'; showcasing the best in branding, merchandising and retail excellence to further develop our teams by showing 'outstanding'
- On-site audits to ensure effective implementation of central marketing initiatives
Qualifications
- 3-4 years' experience in similar role
- A formal Marketing / Business Qualification
- Understanding of the marketing mix and its application in a food service environment
- Experience within world-class B&I operations
- Proficient English - written and spoken
- Strong creative skills
- Excellent attention to detail
- Adequate IT skills
- Strong social media skills
- Strong communication and interpersonal skills
- Positive, can-do demeanor
- Able to effectively articulate decisions and present to an audience
- Full Driving license and ability to travel crucial
- Awareness of customer insight and latest market trends
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law. About Aramark The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.