Marketing Manager

About the role

You will lead the conceptualization, creation, and delivery of a dedicated marketing proposition and bespoke initiatives for our accounts. Working at both central and site levels, you’ll ensure effective activation and ongoing measurement of success. Collaborating with internal and external partners, you’ll launch initiatives in a timely manner to drive customer happiness and cash sales. The role involves building tailored propositions for diverse business sectors and clients, enhancing all aspects of our food and hospitality across various platforms.

Responsibilities

• Act as an ambassador and guardian for the Aramark brand.
• Collaborate with colleagues in the wider Northern European region to share standard methodology and ideas.
• Implement customer-centric retail propositions into client accounts, supporting operations teams with food and service offers, menu mix, brand, pricing, and promotions.
• Manage the in-house customer experience and happiness measurement tool, launching it in new sites and supporting existing units, including monthly reporting and presentations to the Northern European marketing team.
• Contribute to creating customized propositions driven by insight and deep knowledge of customer segmentation and need states.
• Develop and deliver consumer engagement activities to meet business objectives (awareness, participation, spend, day part, happiness, and engagement).
• Work with the internal Purchasing team to leverage supplier relationships for sales growth and budget support for marketing initiatives.
• Own the internal IP library, ensuring all artworks are handled and shared with key internal partners.
• Deliver promotional campaigns on a cyclic basis, working three months in advance, and publish an events calendar linked with social media channels.
• Develop training programs for Operations Teams on marketing fundamentals such as upselling, merchandising, planograms, packaging, and labeling.
• Create Brand Standards Manuals to provide Operations with tools for successful implementation of internal propositions.
• Develop a program of customer insights and research using qualitative and quantitative methods to enrich proposition development.
• Create a marketing and awareness plan around our corporate CSR strategy.
• Coordinate internal fundraising and marketing campaigns.
• Produce commercial case studies on propositions, promotions, installations, and food concepts for bids and tenders.
• Work with external design agencies to produce effective marketing point-of-sale collateral and supporting documents.
• Produce quarterly food trend reports for circulation within the business.
• Collaborate with the internal sales team to provide marketing collateral for bids and tenders.
• Roll out "Centers of Excellence" to showcase best practices in branding, merchandising, and retail excellence.
• Conduct on-site audits to ensure effective implementation of central marketing initiatives.

Requirements

• 3-4 years' experience in a similar role.
• A formal Marketing or Business qualification.
• Understanding of the marketing mix and its application in a food service environment.
• Experience within world-class Business & Industry (B&I) operations.
• Proficient written and spoken English.
• Strong creative skills and excellent attention to detail.
• Ability to prioritize tasks and work to tight deadlines.
• Strong IT and social media skills.
• Excellent communication and interpersonal skills.
• Positive, can-do attitude and ability to work under own initiative.
• Able to effectively articulate decisions and present to an audience.
• Full driving license and ability to travel.
• Awareness of customer insight and latest market trends.

About Aramark

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. Aramark serves millions of guests daily through food and facilities in 15 countries. We believe a career should develop your talents, fuel your passions, and empower your professional growth. Our focus is helping you reach your full potential.