Marketing Manager
Andela · United States · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About Andela" description, then "Job Summary", then "Exceptional Leadership", then "Key Responsibilities", then "Qualifications", then "Skills & Capabilities", then "Location". We need to use for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we must only include sections when posting has real specific content. We have content for: About Andela (company description) maybe treat as "About the role"? Actually "About the role" is not present; we have "About Andela". The instruction says use
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we must only include sections when posting has real specific content. We have content for: About Andela (company description) maybe treat as "About the role"? Actually "About the role" is not present; we have "About Andela". The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests those are examples; we can use appropriate headings based on content. Likely we should map: "About Andela" could be "About the role"? But maybe better to use "About the company" but not in list. However they said use those headings; we can still use "About the role" if we have content describing the role (Job Summary). The "Job Summary" could be considered "About the role". So we can put About the role
and put the Job Summary paragraph there.
Then we have "Exceptional Leadership" which is like leadership competencies; could be part of "Qualifications" or "Skills". Might be better to treat as part of "Qualifications" or "Skills". But we have separate sections for Qualifications and Skills & Capabilities. The "Exceptional Leadership" describes leadership traits; could be part of "Qualifications" or "Skills". Since we already have Qualifications and Skills sections, we could incorporate that content into either. But we must not invent sections; we can keep it as part of Qualifications or Skills. However the instruction: "Prefer a few substantive sections over many thin ones." So maybe combine Exceptional Leadership into Qualifications or Skills. But we already have Qualifications (experience) and Skills & Capabilities. The leadership traits are more like skills/capabilities. So we could merge them into Skills & Capabilities.
Thus sections: About the role (Job Summary), Responsibilities (Key Responsibilities), Qualifications (Experience), Skills & Capabilities (Skills & Capabilities + Exceptional Leadership), Location (maybe as a short p). Benefits, Pay, Schedule not present, so omit.
We need to use - for any list of duties/requirements/benefits. So for Responsibilities we have many bullet-like paragraphs; we can turn each responsibility into
- . Similarly for Qualifications we have bullet-like items; we can list them. For Skills & Capabilities also list.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the text exactly as given, but we can format into list items.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. There's none besides maybe the "#LI-Remote" at end; that's metadata; we can drop it.
We need to output only HTML fragment.
Let's extract content.
About Andela paragraph: "At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 10 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.Are you exceptional and hungry to work in a scaling business through transformation and growth? Join us and change the world."
Job Summary: "As the Marketing Manager, you will own the full scope of programs that deepen relationships with Andela’s clients, amplify the voice of the customer, and surface market intelligence that directly supports commercial growth. You will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, produce a robust bank of case studies and testimonials, and serve as the connective tissue between Andela’s client base and its broader go-to-market strategy.You will operate as a strategic partner to Sales, Customer Success, and senior leadership — ensuring that the client perspective informs everything from product positioning to growth strategy. This role reports to the VP, Global Head of Marketing."
Exceptional Leadership bullet points: list of traits with descriptions. We'll keep each as a sentence.
Key Responsibilities: several sections with headings: Client Marketing Strategy & Programs, Client Advisory Board, Voice of the Customer & NPS, Market Insights & Commercial Support, Win/Loss Analysis, Client Advocacy & Storytelling. Under each there are paragraphs. We'll turn each paragraph into list items? The instruction: use
- for any list of duties/requirements/benefits. So we can treat each responsibility bullet as
- . Might be many; we can group under headings? But we cannot add extra headings besides
. We could keep the headings as plain text inside
- ? Better to keep each responsibility as
- and include the heading text as part of the item. Eg: "
- Client Marketing Strategy & Programs: Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities...."
. That preserves info.
Qualifications: list of items each starting with bold label? We'll do similarly.
Skills & Capabilities: list.
Location: "While Andela is a fully remote organization, this role should be based in the US or UK.Some travel required for Client Advisory Board events, client visits, and industry conferences." We'll put as .
Now produce HTML.
Structure:
About the role
[Job Summary]
Responsibilities
- ...
...
Qualifications
- ...
...
Skills & Capabilities
- ...
...
[Location]
Make sure no extra sections.
Now craft each item.
First, About the role paragraph: combine the Job Summary text exactly.
Job Summary text: "As the Marketing Manager, you will own the full scope of programs that deepen relationships with Andela’s clients, amplify the voice of the customer, and surface market intelligence that directly supports commercial growth. You will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, produce a robust bank of case studies and testimonials, and serve as the connective tissue between Andela’s client base and its broader go-to-market strategy.You will operate as a strategic partner to Sales, Customer Success, and senior leadership — ensuring that the client perspective informs everything from product positioning to growth strategy. This role reports to the VP, Global Head of Marketing."
Note there is no space after period before "You will operate as a strategic partner". We'll keep as is.
Now Responsibilities items.
We need to extract each responsibility paragraph.
From text:
Client Marketing Strategy & Programs
Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities.
Serve as the internal champion for the client perspective — ensuring client voices shape product, marketing, and sales strategy.
Partner closely with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities worth amplifying.
Develop segmented marketing programs, events, and experiences for key client cohorts, supporting upsell, cross-sell, and renewal goals in close partnership with the revenue team.
Client Advisory Board
Design, manage, and continuously evolve Andela’s Client Advisory Board (CAB), including membership strategy, meeting cadence, experience design, agenda development, and follow-through on commitments.
Build strong, trusted relationships with CAB members and ensure the board serves as a meaningful forum for strategic dialogue between Andela leadership and key clients.
Document and distribute insights from CAB sessions to relevant internal stakeholders, translating executive client feedback into actionable intelligence for the business.
Voice of the Customer & NPS
Own Andela’s Voice of the Customer (VoC) program end-to-end, including survey design, distribution, analysis, and internal reporting.
Lead client NPS strategy, tracking, and reporting — translating scores and verbatim feedback into clear, actionable recommendations for the business.
Work cross-functionally to close the loop on client feedback, ensuring it reaches the teams best positioned to act on it and that clients feel heard.
Establish a regular cadence of client insights reporting to senior leadership, surfacing trends, risks, and opportunities.
Market Insights & Commercial Support
Synthesize client intelligence, competitive signals, and market trends to inform GTM strategy, messaging, and sales conversations.
Collaborate with the External Relations team to develop and maintain a library of market insights that equip the commercial team to engage clients and prospects more effectively.
Partner with product marketing and sales to ensure client insights are reflected in positioning, proposals, and client-facing materials.
Serve as a strategic resource for the VP of Marketing and commercial leadership, providing a grounded, evidence-based view of the market as seen through the lens of Andela’s client base.
Work with sales leaders to include market insights and Andela research in key client QBR presentations - looking to move beyond project status updates to forward-thinking planning.
Win/Loss Analysis
Own Andela’s win/loss analysis program — designing the methodology, conducting or managing interviews, and synthesizing findings into clear, prioritized recommendations.
Share win/loss insights regularly with sales leadership, product, and marketing to inform strategy, improve competitive positioning, and increase win rates.
Identify patterns across wins and losses to surface systemic issues or opportunities, going beyond individual deal narratives to drive structural improvements.
Client Advocacy & Storytelling
Build and maintain a robust, up-to-date bank of client testimonials, case studies, and success stories spanning industries, geographies, and use cases.
Proactively identify clients who are strong candidates for advocacy activities, including speaking engagements, press opportunities, reference calls, and co-marketing initiatives.
Manage Andela’s client awards nomination program — researching, writing, and submitting compelling nominations to industry awards on behalf of Andela’s clients and in recognition of client partnerships.
Collaborate with content, PR, and brand teams to bring client stories to life across channels like the website and sales decks to events and social media.
We'll make each bullet as - containing the heading bold then colon then the sentences.
Now Qualifications items:
Experience
7+ years of B2B marketing experience, with at least 3 years in a client marketing, customer marketing, or customer advocacy role.
Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program.
Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact.
Experience producing client case studies, testimonials, and customer advocacy content at scale.
Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis.
Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment.
Prior experience at a high-growth technology or services company strongly preferred; experience in the talent, workforce, or staffing industry is a plus.
We'll make each as
- .
Now Skills & Capabilities items:
Exceptional Leadership traits (list):
Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
One team mentality: You
About the role
and put the Job Summary paragraph there. Then we have "Exceptional Leadership" which is like leadership competencies; could be part of "Qualifications" or "Skills". Might be better to treat as part of "Qualifications" or "Skills". But we have separate sections for Qualifications and Skills & Capabilities. The "Exceptional Leadership" describes leadership traits; could be part of "Qualifications" or "Skills". Since we already have Qualifications and Skills sections, we could incorporate that content into either. But we must not invent sections; we can keep it as part of Qualifications or Skills. However the instruction: "Prefer a few substantive sections over many thin ones." So maybe combine Exceptional Leadership into Qualifications or Skills. But we already have Qualifications (experience) and Skills & Capabilities. The leadership traits are more like skills/capabilities. So we could merge them into Skills & Capabilities. Thus sections: About the role (Job Summary), Responsibilities (Key Responsibilities), Qualifications (Experience), Skills & Capabilities (Skills & Capabilities + Exceptional Leadership), Location (maybe as a short p). Benefits, Pay, Schedule not present, so omit. We need to use- for any list of duties/requirements/benefits. So for Responsibilities we have many bullet-like paragraphs; we can turn each responsibility into
- . Similarly for Qualifications we have bullet-like items; we can list them. For Skills & Capabilities also list.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the text exactly as given, but we can format into list items.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. There's none besides maybe the "#LI-Remote" at end; that's metadata; we can drop it.
We need to output only HTML fragment.
Let's extract content.
About Andela paragraph: "At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 10 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.Are you exceptional and hungry to work in a scaling business through transformation and growth? Join us and change the world."
Job Summary: "As the Marketing Manager, you will own the full scope of programs that deepen relationships with Andela’s clients, amplify the voice of the customer, and surface market intelligence that directly supports commercial growth. You will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, produce a robust bank of case studies and testimonials, and serve as the connective tissue between Andela’s client base and its broader go-to-market strategy.You will operate as a strategic partner to Sales, Customer Success, and senior leadership — ensuring that the client perspective informs everything from product positioning to growth strategy. This role reports to the VP, Global Head of Marketing."
Exceptional Leadership bullet points: list of traits with descriptions. We'll keep each as a sentence.
Key Responsibilities: several sections with headings: Client Marketing Strategy & Programs, Client Advisory Board, Voice of the Customer & NPS, Market Insights & Commercial Support, Win/Loss Analysis, Client Advocacy & Storytelling. Under each there are paragraphs. We'll turn each paragraph into list items? The instruction: use
- for any list of duties/requirements/benefits. So we can treat each responsibility bullet as
- . Might be many; we can group under headings? But we cannot add extra headings besides
. We could keep the headings as plain text inside
- ? Better to keep each responsibility as
- and include the heading text as part of the item. Eg: "
- Client Marketing Strategy & Programs: Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities...." . That preserves info. Qualifications: list of items each starting with bold label? We'll do similarly. Skills & Capabilities: list. Location: "While Andela is a fully remote organization, this role should be based in the US or UK.Some travel required for Client Advisory Board events, client visits, and industry conferences." We'll put as
- ... ...
- ... ...
- ... ...
- containing the heading bold then colon then the sentences. Now Qualifications items: Experience 7+ years of B2B marketing experience, with at least 3 years in a client marketing, customer marketing, or customer advocacy role. Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program. Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact. Experience producing client case studies, testimonials, and customer advocacy content at scale. Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis. Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment. Prior experience at a high-growth technology or services company strongly preferred; experience in the talent, workforce, or staffing industry is a plus. We'll make each as
- . Now Skills & Capabilities items: Exceptional Leadership traits (list): Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea. One team mentality: You
. Now produce HTML. Structure:
About the role
[Job Summary]
Responsibilities
Qualifications
Skills & Capabilities
[Location]
Make sure no extra sections. Now craft each item. First, About the role paragraph: combine the Job Summary text exactly. Job Summary text: "As the Marketing Manager, you will own the full scope of programs that deepen relationships with Andela’s clients, amplify the voice of the customer, and surface market intelligence that directly supports commercial growth. You will operate the Client Advisory Board, lead Voice of the Customer and NPS programs, produce a robust bank of case studies and testimonials, and serve as the connective tissue between Andela’s client base and its broader go-to-market strategy.You will operate as a strategic partner to Sales, Customer Success, and senior leadership — ensuring that the client perspective informs everything from product positioning to growth strategy. This role reports to the VP, Global Head of Marketing." Note there is no space after period before "You will operate as a strategic partner". We'll keep as is. Now Responsibilities items. We need to extract each responsibility paragraph. From text: Client Marketing Strategy & Programs Own and evolve Andela’s client marketing strategy, developing programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities. Serve as the internal champion for the client perspective — ensuring client voices shape product, marketing, and sales strategy. Partner closely with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities worth amplifying. Develop segmented marketing programs, events, and experiences for key client cohorts, supporting upsell, cross-sell, and renewal goals in close partnership with the revenue team. Client Advisory Board Design, manage, and continuously evolve Andela’s Client Advisory Board (CAB), including membership strategy, meeting cadence, experience design, agenda development, and follow-through on commitments. Build strong, trusted relationships with CAB members and ensure the board serves as a meaningful forum for strategic dialogue between Andela leadership and key clients. Document and distribute insights from CAB sessions to relevant internal stakeholders, translating executive client feedback into actionable intelligence for the business. Voice of the Customer & NPS Own Andela’s Voice of the Customer (VoC) program end-to-end, including survey design, distribution, analysis, and internal reporting. Lead client NPS strategy, tracking, and reporting — translating scores and verbatim feedback into clear, actionable recommendations for the business. Work cross-functionally to close the loop on client feedback, ensuring it reaches the teams best positioned to act on it and that clients feel heard. Establish a regular cadence of client insights reporting to senior leadership, surfacing trends, risks, and opportunities. Market Insights & Commercial Support Synthesize client intelligence, competitive signals, and market trends to inform GTM strategy, messaging, and sales conversations. Collaborate with the External Relations team to develop and maintain a library of market insights that equip the commercial team to engage clients and prospects more effectively. Partner with product marketing and sales to ensure client insights are reflected in positioning, proposals, and client-facing materials. Serve as a strategic resource for the VP of Marketing and commercial leadership, providing a grounded, evidence-based view of the market as seen through the lens of Andela’s client base. Work with sales leaders to include market insights and Andela research in key client QBR presentations - looking to move beyond project status updates to forward-thinking planning. Win/Loss Analysis Own Andela’s win/loss analysis program — designing the methodology, conducting or managing interviews, and synthesizing findings into clear, prioritized recommendations. Share win/loss insights regularly with sales leadership, product, and marketing to inform strategy, improve competitive positioning, and increase win rates. Identify patterns across wins and losses to surface systemic issues or opportunities, going beyond individual deal narratives to drive structural improvements. Client Advocacy & Storytelling Build and maintain a robust, up-to-date bank of client testimonials, case studies, and success stories spanning industries, geographies, and use cases. Proactively identify clients who are strong candidates for advocacy activities, including speaking engagements, press opportunities, reference calls, and co-marketing initiatives. Manage Andela’s client awards nomination program — researching, writing, and submitting compelling nominations to industry awards on behalf of Andela’s clients and in recognition of client partnerships. Collaborate with content, PR, and brand teams to bring client stories to life across channels like the website and sales decks to events and social media. We'll make each bullet as