Marketing Manager

We need to output HTML fragment with sections: About the role? Actually we have company overview, summary, responsibilities, qualifications, benefits, schedule, etc. Must use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Prefer few substantive sections over many thin ones. We need to decide which sections to include: About the role (maybe summary), Responsibilities (duties), Requirements/Qualifications (experience/education), Skills (maybe capabilities), Benefits, Schedule (Work Schedule: Remote). Pay not mentioned, so omit Pay section. Also maybe include "Work Environment"? Not in allowed headings list; but we could include if content exists but not in allowed list? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings when appropriate. We could also include other headings if needed? Probably stick to those. We have content: Company Overview (could be About the role? Actually About the role could be summary). We'll create sections: - About the role: includes company overview and summary? Might be better: About the role: brief description of role and company. - Responsibilities: list of duties. - Requirements/Qualifications: education, experience, capabilities. - Skills: maybe list of capabilities (interpersonal, communication, etc.) but we could combine with Requirements. - Benefits: list of benefits. - Schedule: Work Schedule: Remote (maybe also mention flexible schedule, occasional evenings/weekends, travel 20%). So schedule section includes remote, flexible schedule, occasional evenings/weekends, travel ~20%. We must not include filler like "commensurate with experience". Not present. We must remove EEO statement, application instructions, etc. We must preserve all substantive info. Let's extract substantive info: Company Overview: AMSURG is a leading national healthcare provider focused on acquiring, developing, and operating ambulatory surgery centers (ASCs) in partnership with physicians throughout the United States. We operate and hold ownership in more than 250 ASCs in 34 states and the District of Columbia, with medical specialties in gastroenterology, ophthalmology, orthopedics and more. In 1992, AMSURG launched as a pioneer in the ambulatory surgery center healthcare sector, originating a physician partnership model that endures today. In the three decades since, our company has become an innovator, advocate, and source for patients to find high-quality care in their communities. AMSURG is a clinician-led organization changing the face of healthcare by delivering high-quality care that puts the patient first. Summary: The Marketing Manager is responsible for all marketing activity for a portfolio of Ambulatory Surgery Centers (ASCs). Depending on the local market and the center's needs, marketing activity ranges from B2B (referring physicians and alternative payers) to B2C direct-to-consumer (digital and traditional programs). This position works closely with the Operations team to support growth initiatives in each assigned center. This is a hands-on position where success includes "rolling up your sleeves" to drive desired results. This position requires marketing expertise and strong interpersonal skills to build and strengthen relationships with physicians, joint venture partners, center leaders, and practice collaborators. Work Schedule: Remote Essential Duties/Responsibilities (list): - Working closely with Operations and the growth teams, develop a strategy for each region utilizing local market data to enhance the needs of each unique partnership. - Collaborate to produce and implement marketing tactics for assigned ASCs. - Understand each ASC’s healthcare marketplace to design marketing efforts to grow market share. - Utilize national program offerings to tailor customized marketing programs for assigned ASCs. - Work with each center to strengthen their digital platform, including websites, patient navigation, recall, lead conversion, and reputation management. - Provide consistent feedback to the broader marketing team on opportunities to improve national platforms and investigate new pilot opportunities. - Execute approved marketing projects/campaigns on time and on budget. - Understand the key business drivers of volume growth. - Analyze growth opportunities and deliver thoughtful growth strategies to operations and physician partners. - Read and abide by the company’s code of conduct, ethics statements, employee handbook(s), policies and procedures, and other corporate mandates, including participation in mandatory training programs. - Report any actual or suspected violation of the corporate compliance program, company policies and procedures, harassment, or other prohibited activities in accordance with the company's reporting policies. - Obtain policy clarification whenever necessary and may use the resources available through the Compliance, Human Resources, or Legal Department. - Other duties as assigned. Experience/Capabilities (list): - Working knowledge of the tools of Marketing and Communications: collateral, websites, reputation management, paid search, print, direct mail, internet, etc. - Basic understanding of marketing analytics, such as breakeven analysis and ROI calculations. - Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, decimals, and percentages. - Excellent interpersonal skills and ability to project as a credible marketing expert and advocate for physicians and JV partners. - Strong personal presence combined with good listening and persuasion skills. - Demonstrated ability to project a positive and energetic persona within the organization and when interacting with our physician partners. - Comfort level working in a matrix organization and able to balance competing priorities. - Must be able to handle multiple, simultaneous tasks effectively and efficiently while maintaining a professional, courteous manner. - Must be able to work well with others. - Strong verbal and written communication skills required. - Must be detail-oriented and organized. - High integrity, including maintenance of confidential information. - Must be able to exercise good judgment and positively influence and lead others, including handling confrontations with poise and a level head. - Based on business need, the ability to work a flexible schedule, including some evenings and weekends as approved in advance. - Effectively present information, respond to questions and professionally interact with managers, employees, clients, vendors, and the public. - Communicate effectively both in person, on the phone and in virtual environments. - Recognize and define problems, collect data, establish facts, draw valid conclusions, and correct errors. - Understand and interpret basic financial data. - Interpret various instructions in various forms and deal with abstract and concrete variables. Education/Qualifications: - Bachelor’s degree in marketing or related field with a minimum of three (3) years’ experience in business or a healthcare-related field is required. - Knowledge of ASC operations is a plus. Physical Demands (maybe not needed as not in allowed headings; but could be omitted as not required? It's substantive but not in allowed headings list. The instruction says use those headings for section headings; but we could still include other headings if needed? It says "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but suggests using those. Probably better to stick to those. Physical Demands could be omitted or placed under Requirements? Might be considered part of qualifications but not typical. Could drop as not essential? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep Physical Demands info. But we don't have a heading for it in allowed list. Could we include it under a generic heading like "Requirements"? Might be okay to put under Requirements/Qualifications as a bullet? But it's not a requirement, it's a description of physical demands. Could we add a section "Physical Demands" using

  ? The instruction didn't forbid other headings, just gave examples. It says "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies we should use those headings when appropriate, but we could also use other headings if needed. However, to be safe, we could incorporate Physical Demands into a "Requirements" section as a bullet point? Might be considered altering meaning. Better to add a section "Physical Demands" with

  . The instruction didn't say we cannot add other headings; just gave examples. I'll include it. Work Environment: also substantive; we could add a section "Work Environment". Similarly. But the instruction says "Prefer a few substantive sections over many thin ones." So we might combine some. However, we need to preserve all substantive info; we can combine Physical Demands and Work Environment into a "Working Conditions" section, but not in allowed headings. Could use "Requirements" to include physical demands? Might be okay. Let's think: The allowed headings list includes Requirements, Qualifications, Skills, Benefits, Pay, Schedule, About the role, Responsibilities. We can use Requirements for experience/qualifications, Qualifications for education, Skills for capabilities, Benefits for benefits, Schedule for work schedule, About the role for company overview + summary, Responsibilities for duties. That covers all major sections. Physical Demands and Work Environment could be placed under Requirements or Qualifications? They are not exactly requirements but could be considered part of job details. Perhaps we can add a section "Working Conditions" but not in list; risk of deviating. However, the instruction says "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests those are examples, not an exhaustive list. So we can add other headings if needed. I'd rather add sections for Physical Demands and Work Environment to preserve info. But then we have many sections; instruction says prefer few substantive sections over many thin ones. However, we have a lot of info; splitting into many sections may be okay if each is substantive. Physical Demands and Work Environment each have several bullets; they are substantive. Thus final sections: - About the role (company overview + summary) - Responsibilities (list of duties) - Requirements (experience/capabilities? maybe combine experience and capabilities) - Qualifications (education) - Skills (maybe interpersonal/communication etc.) but we already have capabilities list includes many skills. Could split: Requirements = experience, Qualifications = education, Skills = capabilities list. That seems logical. - Benefits (list) - Schedule (remote, flexible schedule, occasional evenings/weekends, travel 20%) - Physical Demands (list) - Work Environment (description) We must not include Pay section. Now format: Use

  for each heading. Use

  • for any list of duties/requirements/benefits, etc. Use

    for prose. We need to ensure we don't repeat job title as heading. We'll not. We must remove boilerplate: EEO statement, application instructions, etc. Also remove duplicated lines (like repeated benefit lines?). We'll keep benefits list as given. Let's craft HTML. First, About the role: combine company overview and summary into prose (

    maybe multiple paragraphs). Could be two

    elements. Responsibilities:

    • each duty. Requirements: maybe list of experience/capabilities? Actually we have Experience/Capabilities list. We'll put that under Requirements. Qualifications: education bullet. Skills: maybe we could put interpersonal/communication etc. but many are in Experience/Capabilities. To avoid duplication, we could treat Experience/Capabilities as Skills, and Requirements as experience (years). But we have both experience and capabilities. Let's decide: - Requirements: "Bachelor’s degree in marketing or related field with a minimum of three (3) years’ experience in business or a healthcare-related field