Marketing Manager

Email and Newsletter Design and Execution

The Marketing Manager designs, builds, tests, and deploys email campaigns and newsletters for multiple ACS audiences using Stripo for template design and Marketo for campaign execution and automation. They draft, edit, and optimize marketing copy for email campaigns. They manage multi-audience newsletter production end-to-end, including content layout, responsive design, segmentation, personalization, quality assurance, scheduling, and deployment. They execute campaign workflows, including behavioral triggers, lifecycle communications, and automated nurture sequences. They ensure all email and newsletter content adhere to ACS brand standards, accessibility best practices, and deliverability requirements.

Performance Marketing

In partnership with the social media team, the Marketing Manager plans and executes paid digital campaigns across search (Google Ads), social (LinkedIn, Meta), and display channels to drive awareness, acquisition, and engagement for ACS programs and initiatives. They monitor campaign spend, return on ad spend, click-through rates, and conversion metrics; make real-time optimizations to improve efficiency and results. They conduct A/B and multivariate testing on subject lines, ad creative, and calls to action to continuously improve performance. They work with web and creative teams to develop and optimize landing pages to support campaign conversion goals. They seek opportunities to optimize owned channels to drive measurable results.

Data Analysis and Insights

The Marketing Manager analyzes campaign performance data across channels to identify trends, surface insights, and translate findings into clear, actionable recommendations. They build and maintain Power BI dashboards and reports to track KPIs, monitor audience engagement, and inform strategic decision-making. They use Customer Relationship Management (CRM)/Association Management Software (AMS) data to understand audience behavior, segment lists, and identify opportunities to improve targeting and personalization. They present performance summaries and data-driven recommendations to internal stakeholders in a clear, accessible format.

Membership Marketing

The Marketing Manager collaborates with Membership Marketing Specialists to execute recruitment and retention campaigns across Fellow, Associate Fellow, Resident, Medical Student, and Affiliate member categories. They support member lifecycle communications, including onboarding, engagement, and renewal campaigns, leveraging CRM/AMS segmentation. They contribute to member value communications, ensuring messaging is compelling and audience appropriate.

Quality Program and Business Development Support

The Marketing Manager partners with Business Development and Quality Program teams to support hospital recruitment, retention, and engagement campaigns. They use Marketo, CRM/AMS data, and campaign performance insights to identify, nurture, and qualify prospective hospital leads. They develop and optimize marketing campaigns that promote ACS Quality Programs, verification/accreditation pathways, and related strategic initiatives.

Marketing Automation and CRM/AMSS

The Marketing Manager serves as a technical owner of Marketo, including list management, template governance, automation logic, and platform hygiene. They leverage CRM/AMS data to qualify audiences, build segments, and optimize contact strategies across the member and prospect lifecycle. They implement and maintain integration between marketing automation and CRM/AMS systems to ensure data consistency and campaign accuracy.

AI-Enabled Marketing

The Marketing Manager applies AI tools (e.g., ChatGPT, Claude, and emerging marketing AI platforms) to accelerate content creation, audience segmentation, personalization, and campaign ideation. They stay current on AI applications in marketing and proactively identify opportunities to integrate new tools and techniques into ACS workflows. They use AI-assisted analytics to surface patterns and insights that inform campaign strategy and creative decisions.

Process Improvement and Best Practices

The Marketing Manager identifies and implements improvements to campaign execution processes, templates, automation workflows, and QA procedures. They document technical procedures, naming conventions, and platform configurations to support team efficiency and continuity. They support survey development and execution as related to marketing initiatives; analyze results to inform future campaigns.

Required Education and/or Experience

• Bachelor's degree or higher in marketing, communications, business, or a related field from an accredited institution is preferred.
• At least 4-7 years of professional experience on a high-volume, multichannel marketing team.
• Proficiency with Marketo required and Adobe Marketo Engage Certification preferrable; knowledge of PropFuel preferable; proficiency with Stripo or equivalent email design tool required.
• Demonstrated experience in performance marketing and paid digital advertising (Google Ads, LinkedIn, Meta or similar platforms).
• Strong analytical skills with experience interpreting and presenting campaign performance data; Power BI experience preferred.
• Experience with CRM/AMS systems and using data to drive segmentation and targeting decisions.
• Fluency with AI tools for marketing applications (e.g., ChatGPT, Claude, or similar).
• Experience with personalization, behavioral segmentation, and lifecycle marketing.
• Strong attention to detail, QA discipline, and ability to manage multiple campaigns and deadlines independently.
• Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint); Power BI and analytics tools preferred.