Marketing Manager

About the role

The Marketing Manager develops and executes the strategy for assigned products and markets to drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions.

Responsibilities

• Develop and manage execution of growth strategy for assigned packaging products / markets
• Define the opportunity in the market, including customer makeup and opportunity sizing
• Develop and execute both strategic and tactical marketing programs to deliver growth targets based on market dynamics, such as customer penetration, and develop short and long-term plans to deliver on these targets
• Responsible for position and promotion of market solutions within industry through trade shows, trade associations and other external promotions
• Work as part of the RPSNA marketing team, collaborating with commercial, product line, product development and innovation teammates to inform, develop and execute marketing programs and plans
• Collaboratively guide product marketing management
• Work with Product Line Management teams on long-term capacity and technology platform needs, market requirements, etc.
• Collaborate across functions to develop right-to-win spaces
• Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performance characteristics
• Guide marketing strategies and plans
• Define leading marketing prospects, growth categories and emerging brands
• Leverage internal resources to ensure demand generation driven market projects
• Collaborative engagement of customers with the Sales team and project the differentiated value proposition developed for the market
• Collaboratively develop customer-specific selling collateral
• Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development
• Collaborate on market-based innovation pipeline development
• Develop product innovation trends based on marketplace and competitive analysis
• Collaboratively partner with Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline
• Support and inform R&D resources and innovation project prioritization with R&D team to achieve short and long-term goals.

Qualifications

• Bachelor’s degree in business administration or related field
• 5+ years of packaging industry experience in preferred
• Comfort and experience with product innovation, marketing strategies, marketing tactics and competitive research
• Proficient in Microsoft Word, Excel and PowerPoint; working knowledge of market research tools (e.g. Euromonitor, Circana, Mintel, etc.) and marketing suites (e.g. Hubspot, HootSuite, Adobe CS, etc.) preferred
• Ability to work effectively across an organization, including direct and indirect reporting lines
• Strong organizational skills and proven ability to manage multiple tasks and project simultaneously