Marketing Manager

Essential Functions

• Lead the development of our marketing plans working closely with clients, management, creative and content teams, and partners, to create a results driven marketing strategy focused on growing audiences and market share for our products.
• Based on market research, develop and implement plans and strategies, product concepts, and promotional programs to drive lead generation and sales.
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.
• Develop and manage marketing budgets and sales forecasting.
• Conduct customer, brand and product research initiatives.
• Oversee social media strategy and content marketing.
• Negotiate with media partners to guarantee advantageous contracts.
• Oversee the operation of the company's website, email marketing, and other digital assets and analytics to deliver documents.
• Maintain knowledge on emerging products and services.
• Collaborate with senior executives to develop growth plans for the organization.
• Organize company conferences, trade shows, and major events.

Required Skills/Abilities

• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Thorough understanding of market development, strategies, and best practices.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.

Supervisory Responsibilities

• Responsible for the retention and performance of direct and indirect marketing team members.
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
• Oversees the daily workflow of the department.

Education And Experience

• At least five years of experience in marketing leadership roles and long-range planning required.
• Bachelor's degree in business, marketing, communications, or related field.
• Demonstrated experience with digital and print marketing, content marketing, and social media marketing.
• Proficiency with MS Office applications, HTML, content management systems, and design software.