Marketing Manager

About the Company

Advanced Roofing, Inc., established in 1983, is the largest commercial roofer and specialty contractor in Florida and the 10th largest in the country. The business has consistently experienced year-over-year growth, driven by its reputation for top-quality work with exceptional and professional customer service. Our leadership is built on the foundation of honesty, integrity, and dedication.

Company Culture

We’re building owners, not just roofs! As an employee-owned company, we believe our people are our greatest asset and the cornerstone of our success. Each of us brings a unique passion for what we do, and together, everyone achieves more.

Starting January 2026, Advanced Roofing became an Employee-Owned Company through our Employee Stock Ownership Plan (ESOP). When you join us, you’re not just an employee, you’re a co-owner in a company that’s built to last.

Why Choose Us?

• Zero cost, all upside – The company funds everything.
• Real wealth-building – Potential to grow hundreds of thousands in retirement equity.
• Same great pay & benefits – Plus an ownership stake in the future.
• Financial stability you can count on – 40+ years strong and now employee-owned, ensuring independence and long-term success.
• Leadership you trust – Our experienced management team and previous owners remain actively involved through the Board, guiding the company forward.
• A voice that matters – Every decision impacts what you own.
• Room for growth – Opportunities to advance within your department and location.
• Comprehensive benefits – Health, dental, vision, 401(k) with matching, paid time off, and more.
• Referral bonus – Refer a friend and earn up to $2,000!

We are a pet-friendly environment. Our commitment to quality goes beyond our work; we also invest in supporting the causes that better the communities in which we live and work.

Responsibilities

Marketing Strategy & Growth

• Develop and execute comprehensive marketing strategies that support growth objectives
• Drive lead generation and customer acquisition initiatives
• Create division-specific marketing plans in partnership with operational leaders
• Establish KPIs and metrics to evaluate campaign effectiveness
• Manage marketing budgets and maximize return on investment

Digital Marketing & Brand Development

• Oversee website performance, SEO, social media, paid advertising, and digital campaigns
• Manage CRM and marketing automation initiatives
• Direct content creation, copywriting, and sales collateral development
• Enhance brand visibility through PR campaigns, events, and industry engagement

Leadership & Collaboration

• Lead and mentor Marketing Coordinators and supporting team members
• Manage relationships with agencies, freelancers, web developers, and marketing vendors
• Partner closely with Sales and Business Development teams
• Support multiple divisions and locations with customized marketing programs

Innovation & Performance

• Leverage AI-powered marketing tools and emerging technologies
• Produce monthly marketing performance reports
• Evaluate campaign effectiveness and continuously optimize results
• Create scalable marketing systems and processes that support long-term growth

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience

• 5+ years of experience in marketing, lead generation, demand generation, or marketing automation
• 3+ years of management experience leading teams and projects
• Experience within commercial construction, roofing, or related industries strongly preferred
• Experience managing vendors, agencies, and third-party marketing partners
• Strong background in B2B marketing and customer acquisition initiatives

Skills & Requirements

• Minimum 18 years of age
• Valid driver’s license and insurable driving record
• Successful pre-employment drug test and background check
• Digital marketing, SEO, and paid advertising expertise
• Marketing automation and CRM experience
• Strong copywriting and communication skills
• Exceptional project management and organizational abilities
• Data-driven decision-making and analytical mindset
• Experience integrating AI tools into marketing campaigns
• Ability to manage multiple projects and stakeholders simultaneously
• Collaborative leadership style with a focus on accountability and results

Working Conditions

• Full-time onsite position in Fort Lauderdale, FL
• Travel required approximately 20-25% for branch office visits, trade shows, and statewide events
• Must possess a valid driver’s license and acceptable driving record
• Ability to work in a safe professional manner adhering to all regulatory requirements including OSHA, State, and Federal regulations
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position
• Subject to random drug and alcohol testing upon reasonable suspicion or any other regulatory requirement
• The company is a “pet-friendly” environment

Benefits

• Health, dental, and vision insurance
• 401(k) with company matching
• Paid time off
• Employee Stock Ownership Plan (ESOP) with potential for significant retirement equity