Marketing Manager

About the role

Join the team at Accurate Heating, Cooling & Plumbing as the Marketing Manager, leading the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple channels within the HVAC and Plumbing industry. This role is pivotal in aligning marketing initiatives with business objectives, ensuring cohesive messaging and impactful campaigns. You will oversee the planning and management of trade shows and events to maximize brand exposure and generate qualified leads, and be responsible for creating and managing marketing collateral that effectively communicates the brand’s value proposition to diverse audiences. This position requires a strategic thinker who can manage cross-functional teams and collaborate with sales, product, and creative departments to deliver measurable marketing results.

Responsibilities

• Develop and implement channel marketing strategies to optimize market penetration and sales performance.
• Plan, coordinate, and execute trade shows and industry events to enhance brand visibility and customer engagement.
• Create, review, and manage marketing collateral including brochures, presentations, and digital content to support sales and marketing efforts.
• Lead brand marketing initiatives to strengthen brand positioning and ensure consistent messaging across all platforms.
• Collaborate with internal teams to develop strategic marketing plans that align with overall business goals and drive growth.
• Manage marketing communications to effectively convey product benefits and company values to target audiences.
• Analyze market trends and campaign performance data to refine marketing strategies and improve ROI.
• Oversee marketing management activities including budgeting, vendor relationships, and team coordination.

Minimum Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing management or a similar role.
• Extensive experience with lead generation.
• Proven experience in channel marketing and managing trade shows or large-scale events.
• Strong knowledge of marketing strategy development and execution.
• Excellent communication and project management skills.

Preferred Qualifications

• Master’s degree in marketing or an MBA.
• Experience with digital marketing tools and CRM platforms.
• Background in B2B marketing within the United States market.
• Demonstrated success in brand marketing and marketing communications.
• Certification in marketing or project management (e.g., PMP, CIM).

Skills

• Channel marketing and trade show management for planning and executing targeted campaigns and events that drive customer acquisition and retention.
• Marketing collateral development and brand marketing to create compelling content that resonates with diverse audiences and supports sales efforts.
• Strategic marketing and marketing plan expertise to align initiatives with business objectives and adapt to changing market conditions.
• Marketing communication skills to ensure clear, consistent messaging across all channels, enhancing brand reputation and customer engagement.
• Marketing management skills to coordinate cross-functional teams, manage budgets, and oversee successful delivery of marketing programs.

Benefits

• PTO per company policy.
• 6 paid holidays.
• 401(k) plans including company match.
• Health, dental, vision, short-term disability, and life insurance.
• 125 plan.

This is an on-site position based primarily out of Lancaster, Ohio. Additional company branches can be utilized; remote work is not available for this role.