Marketing Manager

About Company

For over 40 years, Accurate has been Central Ohio’s go-to HVAC contractor, known for quality, integrity, and doing things the right way. Our mission is simple: “To be the Trusted Comfort Advisor for every Homeowner and Business in Ohio.” We don’t just offer jobs—we build careers. If you're passionate about the trade, driven to grow, and ready to be part of a team that values excellence and ethics, Accurate is the place for you.

About the Role

The Marketing Manager will lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple channels within HVAC and Plumbing industry. This role is pivotal in aligning marketing initiatives with business objectives, ensuring cohesive messaging and impactful campaigns. The Marketing Manager will oversee the planning and management of trade shows and events to maximize brand exposure and generate qualified leads. They will also be responsible for creating and managing marketing collateral that effectively communicates the brand’s value proposition to diverse audiences. Ultimately, this position requires a strategic thinker who can manage cross-functional teams and collaborate with sales, product, and creative departments to deliver measurable marketing results.

Minimum Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing management or a similar role.
• Extensive experience with lead generation in a must.
• Proven experience in channel marketing and managing trade shows or large-scale events.
• Strong knowledge of marketing strategy development and execution.
• Excellent communication and project management skills.

Preferred Qualifications

• Master’s degree in marketing or an MBA.
• Experience with digital marketing tools and CRM platforms.
• Background in B2B marketing within the United States market.
• Demonstrated success in brand marketing and marketing communications.
• Certification in marketing or project management (e.g., PMP, CIM).

Responsibilities

• Develop and implement channel marketing strategies to optimize market penetration and sales performance.
• Plan, coordinate, and execute trade shows and industry events to enhance brand visibility and customer engagement.
• Create, review, and manage marketing collateral including brochures, presentations, and digital content to support sales and marketing efforts.
• Lead brand marketing initiatives to strengthen brand positioning and ensure consistent messaging across all platforms.
• Collaborate with internal teams to develop strategic marketing plans that align with overall business goals and drive growth.
• Manage marketing communications to effectively convey product benefits and company values to target audiences.
• Analyze market trends and campaign performance data to refine marketing strategies and improve ROI.
• Oversee marketing management activities including budgeting, vendor relationships, and team coordination.

Skills

• The required skills such as channel marketing and trade show management are essential for planning and executing targeted campaigns and events that drive customer acquisition and retention.
• Marketing collateral development and brand marketing skills enable the creation of compelling content that resonates with diverse audiences and supports sales efforts.
• Strategic marketing and marketing plan expertise are used daily to align marketing initiatives with business objectives and to adapt to changing market conditions.
• Marketing communication skills ensure clear, consistent messaging across all channels, enhancing brand reputation and customer engagement.
• Marketing management skills are critical for coordinating cross-functional teams, managing budgets, and overseeing the successful delivery of marketing programs.

Benefits

• PTO Per Company Policy.
• 6 paid holidays.
• 401(K) Plans—including company match.
• Health, Dental, Vision, STD, Life Insurance.
• 125 Plan.