Marketing Manager

High-impact leadership role reporting directly to the CEO; own product innovation, market insights, private-label strategy, and new market development. On-site in Greater Boston.

About the role

A growth-oriented food manufacturer is seeking a Marketing Manager to build and lead its marketing function. This is a hands-on builder role for a commercially minded marketer who can develop the strategy and capabilities needed to support the company’s next phase of growth. The business operates across B2B, private-label, and co-manufacturing channels.

Responsibilities

• Build the company’s marketing function, establishing priorities, processes, capabilities, and a high-performing team
• Lead market research and competitive analysis, leveraging syndicated data such as Nielsen, IRI, SPINS, or similar platforms
• Translate consumer, customer, and category insights into product, pricing, and commercial opportunities
• Partner with R&D to develop a more proactive innovation pipeline around emerging trends, flavors, formulations, and customer needs
• Support product development and commercialization, including packaging, labeling, specifications, and launch materials
• Identify opportunities for expansion across new customers, channels, segments, and geographies
• Partner closely with Sales on customer presentations, sell sheets, pricing materials, product information, and joint business planning
• Support private-label and co-branded programs, including packaging, positioning, and customer-specific initiatives
• Shape corporate messaging and market positioning across branded and private-label channels
• Lead and develop marketing and R&D team members while leveraging external agencies and partners as needed

Requirements

• 5+ years of progressive marketing experience within the food industry
• Experience in food manufacturing, CPG, private-label, or co-manufacturing environments
• Private-label experience required
• Strong market research, analytics, and category insights capabilities
• Experience with syndicated market data such as Nielsen, IRI, SPINS, or similar
• Experience supporting product development, commercialization, launches, and sales enablement
• Proven ability to work cross-functionally with Sales, R&D, Operations, Procurement, and senior leadership
• Team leadership experience with the ability to build and develop a growing function
• Bachelor’s degree required; MBA or advanced marketing degree preferred

Pay

$150K–170K base salary + bonus + benefits