Marketing Manager - Associated Students, San Jose State University

About the role

This is an exciting opportunity for a creative and strategic marketing professional who enjoys building brands, leading teams, and driving engagement. As Marketing Manager, you'll oversee the organization's marketing strategy while managing a talented team responsible for promoting programs and services that directly impact thousands of SJSU students. You'll collaborate with departments across the organization, strengthen the Associated Students brand, and leverage data, digital platforms, and creative storytelling to increase student awareness and participation.

Responsibilities

• Develop and execute comprehensive marketing and communication strategies that increase student engagement and support the Associated Students mission.
• Lead the organization's marketing efforts across print, digital, social media, web, video, and advertising platforms.
• Establish and improve marketing policies, procedures, and systems that strengthen brand consistency and operational efficiency.
• Manage department operations, including budgeting, workload planning, purchasing, payroll approvals, and vendor coordination.
• Supervise, mentor, and develop professional staff and student employees while fostering a collaborative, high-performing team environment.
• Partner with campus departments and stakeholders to create compelling marketing campaigns, newsletters, web content, reports, promotional materials, and event communications.
• Oversee project workflows and ensure timely delivery of high-quality creative work across multiple concurrent initiatives.
• Measure campaign performance and use data and student feedback to continually improve marketing effectiveness.
• Prepare monthly reports highlighting departmental accomplishments, outcomes, and strategic initiatives.
• Build strong partnerships across campus while serving as a trusted marketing resource for Associated Students departments and student organizations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Journalism, Graphic Design, or a related field.
• Three to five years of progressive experience in marketing, communications, public relations, advertising, or a related discipline, or an equivalent combination of education and experience.
• Experience developing and executing integrated marketing strategies and campaigns.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional written, verbal, editing, and presentation skills.
• Experience supervising, coaching, and developing employees or student staff.
• Strong analytical skills with the ability to evaluate campaign performance and recommend improvements.
• Proficiency with Microsoft Office and the ability to quickly learn new marketing technologies and software.
• Excellent organizational, interpersonal, and customer service skills.

Preferred Qualifications

• Experience developing marketing strategies within a college or university environment.
• Experience serving diverse student populations.
• Experience managing website development, print production, and graphic design projects.
• Experience collaborating with graphic designers and creative professionals.

Pay & Benefits

The anticipated annual salary range for this position is $75,000–$80,000. Associated Students offers a competitive benefits package, including:

• Medical, Dental, Vision & Life Insurance
• 100% employer-paid health premiums for employee and qualified dependents
• Basic Term Life Insurance (up to $50,000) - 100% employer-paid premium
• Accrued Sick Leave – 4 hours per pay period
• Accrued Vacation – Refer to employee handbook for accrual rate
• Personal Holiday – 8 hours per calendar year
• Paid Holidays – 10 days per calendar year
• 401(k) Plan – Employer match up to 7%
• Tuition Reimbursement – Up to 6 units per semester
• Eligible for employee and qualified dependents
• Reimbursement equivalent to San José State University fee schedules
• Employee Assistance Program – 5 sessions per topic, per year
• Santa Clara County Federal Credit Union Membership
• Pre-tax payroll deductions for employee parking
• Reduced tuition at the Associated Students Child Development Center (ages 4 months to Pre-K)