Marketing Manager, Amazon Transparency

About the role

The Transparency service is a strategic new software-as-a-service launched by Amazon for the global consumer goods industry. It focuses on raising retail industry standards around authenticity, product transparency, and supply chain tracking. We are looking for a Marketing Manager to own both demand generation strategy and content creation for the Transparency Program.

Responsibilities

• Own the GTM strategy for Transparency, including market segmentation, positioning, and channel prioritization.
• Define target audience segments and execute account-based marketing strategies for high-value brand prospects.
• Design multi-channel lead generation campaigns across email, paid social, search, and webinars.
• Own funnel metrics — MQLs, SQLs, pipeline velocity, and enrollment conversion rates.
• Conduct A/B testing on messaging, landing pages, and creative assets.
• Partner with Business Development on pipeline goals and sales handoff; collaborate with Seller Marketing on integrated programs.
• Develop automated reporting dashboards and attribution models with the Analytics team.
• Manage content across internal and external channels and track performance metrics.
• Manage agency relationships for creative production and coordinate with partner teams on content initiatives.
• Track content performance metrics and optimize based on analytics and user feedback.

Requirements

• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Bachelor's degree in marketing, advertising, business or equivalent, or Bachelor's degree.
• Knowledge of Microsoft Office products and applications, CRMs (e.g. Salesforce.com), sales and marketing automation tools, and eLearning tools.
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience with end-to-end project management.
• 4+ years of marketing experience.
• Proven track record managing multi-channel B2B campaigns across LinkedIn, SEO/SEM, email, and webinars.
• Strong writing, editing, and content creation skills with attention to detail.

Qualifications

• Experience in e-commerce, retail or advertising.
• Experience working on or with large-scale, global creative campaigns.
• Experience with data and analysis tools including Microsoft Excel and SQL.
• Strong analytical skills with experience in Google/Adobe Analytics and marketing attribution.
• Experience with ABM strategies and account-based marketing for B2B audiences.
• Experience managing external agencies and creative vendors.