Marketing Manager 3

Remote position; must work PST hours.

About the role

This team crafts world-class strategies to enhance player experiences. The post-sale monetization marketing team focuses on driving awareness and engagement for Minecraft experiences outside of the core game, specifically the subscriptions business (Realms and Marketplace Pass).

As the primary marketing partner to the subscriptions product team, you will shape product strategy, launch new offerings, and develop innovative promotions and growth tactics. You will act as the franchise subject-matter expert for subscriptions, ensuring they are integrated into key campaigns, game updates, and player experiences. Success means making subscriptions a meaningful driver of player engagement and business growth.

Responsibilities

• Define and execute growth strategies for Minecraft’s subscription portfolio (Realms, Realms Plus, Marketplace Pass, and future offerings).
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with business and product stakeholders to influence subscription strategy and future investments.
• Serve as the primary marketing partner to the subscriptions product team, shaping product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, market, and competitive insights into product planning to influence future subscription offerings.
• Lead go-to-market planning and execution for new subscription products, benefits, features, and business initiatives, including positioning, messaging, and launch strategies.
• Partner with analytics, lifecycle marketing, and business teams to measure performance and optimize conversion and retention.
• Act as the subject-matter expert for subscriptions across Minecraft marketing efforts, integrating them into major game drops, seasonal campaigns, retail moments, creator initiatives, and franchise activations.
• Identify opportunities to position subscriptions as a core driver of player value, engagement, and community participation.
• Work closely with Affiliate Marketing, Product Lifecycle Marketing (PLM), Paid Media, and broader growth teams to develop and execute subscription acquisition, engagement, and retention strategies.
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and business impact.

Requirements

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or related disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams.
• Excellent communication, presentation, and project management skills.

Preferred Qualifications

• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses.
• Experience with affiliate marketing, paid media, CRM/lifecycle marketing, or growth marketing channels.
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology.
• Knowledge of Minecraft and passion for gaming, online communities, and player engagement.

Pay

$40–$43/hr W2