Marketing Liaison

Responsibilities

• Identify, develop and grow referral opportunities with our customers including physicians, hospital systems, case managers, and other healthcare providers.
• Develop and follow an effective call strategy and route to increase the referral outcomes of existing and potential partners.
• Provide opportunities for physical therapists to interact with referral sources.
• Communicate effectively with referring providers and their office staff.
• Articulate partner brand value proposition and differentiators to educate the local community about our therapy and specialty services.
• Perform market research and develop strategies to identify local business partnerships and opportunities for advertising, affiliations, and sponsorships.
• Cook up and distribute current branded materials for assigned clinics.
• Aid in coordinating social media activities and publicity efforts.
• Aid in therapist recruiting initiatives by participating in career fairs and ensuring recruiting materials and collateral are up to date and consistent with brand identity.
• Analyze and consistently review market data to determine opportunities for growth.
• Strategize and construct action plans for underperforming clinics to improve trends and performance.
• Provide business development and marketing training for Clinic Directors and designated clinical staff.

Qualifications

• Bachelor’s degree or clinical degree with healthcare sales/marketing experience preferred.
• 1–2 years of experience in healthcare marketing, physician liaison work, medical sales, or provider relations preferred.
• Relationship building and networking, strong communication and presentation skills, ability to manage multiple priorities, and territory travel customer-focused mindset.
• Experience with Microsoft Office (Word, Excel, Teams, PowerPoint) and familiarity with social media and web-based tools.

About the Role

Mountain River Physical Therapy, part of the Confluent Health family, is hiring a Part-Time Physician Liaison / Healthcare Marketing to grow referral relationships with physicians and healthcare providers across Wheeling territory. This role focuses on provider outreach, referral growth, and community engagement to strengthen BreakThrough's presence in the healthcare community. Ideal candidates will have experience in physician liaison services, healthcare marketing, medical sales, or provider relations.

Pay

Pay Rate: $19-$25/Hour

Schedule

Part-Time Schedule: 16-28 Hours Weekly

About Confluent Health, LLC and its affiliates

About Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at careers@goconfluent.com.