Marketing Leader

Responsibilities

• Own performance marketing strategy and execution across paid media, lifecycle channels (email, push), direct mail, and emerging channels
• Translate company vision into scalable, ROI-driven growth plans across acquisition, engagement, and monetization
• Drive full-funnel performance from acquisition through cross-sell, upsell, and retention
• Partner closely with creative teams to develop, test, and iterate high-performing concepts and messaging
• Work with cross-sell and upsell teams to maximize lifetime value and products per customer
• Lead coordination across marketing, product, sales, and analytics to ensure aligned execution
• Establish structured testing frameworks across creative, channel, audience, and offer, and scale what works
• Build and maintain clear visibility into campaign performance, budgets, forecasts, and results
• Identify growth opportunities across mortgage, HELOC, insurance, and app ecosystems
• Drive operational rigor across workflows, timelines, and cross-functional collaboration
• Act as a force multiplier by removing friction, accelerating execution, and raising performance standards

Requirements

• 8+ years of experience in performance marketing, growth, or consumer marketing leadership roles
• Proven track record of building and scaling consumer-direct brands
• Deep expertise in paid acquisition (search, social, display), lifecycle marketing (email, SMS, push), and offline channels such as direct mail
• Strong understanding of full-funnel economics including CAC, LTV, payback periods, and attribution
• Experience driving cross-sell and upsell across multiple product lines
• Data-driven mindset with strong analytical skills and a focus on testing and iteration
• Strong partnership with creative teams and a clear perspective on what drives performance
• High level of execution with strong attention to detail and speed
• Comfortable operating in a fast-paced, high-growth environment with ambitious targets