Marketing Leader

About the role

Built on meritocracy, our unique company culture rewards self‑starters and those who are committed to doing what is best for our customers. The Director of Marketing & Broker Relations is responsible for executing strategies that drive membership growth, retention, broker engagement, market intelligence, and brand awareness across pooled insurance programs. This role serves as the primary resource for broker relations, market analysis, support of prospecting strategies and communication initiatives. The position works collaboratively to support sustainable growth, strengthen stakeholder relationships, and enhance the visibility and value of pooled insurance programs, as well as other duties as assigned.

Responsibilities

• Develop member market‑share growth initiatives in support of the strategic plan and recommend improvements based on market conditions and results.
• Identify and pursue opportunities to expand broker engagement, interest, and advocacy for all brands to consistently grow market share.
• Manage prospect pipelines, outreach activities, and growth metrics.
• Build and maintain strong relationships with brokers, members, and partners.
• Facilitate onboarding, education, and engagement efforts with broker agencies and state associations.
• Support member retention through ongoing communication, feedback collection, and relationship management.
• Support member onboarding efforts.
• Provide input and/or develop impactful marketing campaigns, educational materials, presentations, and communication tools.
• Promote program services and maintain consistent branding and messaging that reflects the mission and service focus.
• Represent the organization at conferences, industry events, and networking opportunities.
• Monitor market trends, competitor activity, and growth opportunities.
• Prepare reports and recommendations to support strategic decision‑making.
• Partner with leadership and operational teams to improve processes and support growth objectives.
• Other duties as assigned.

What success looks like in this role: Consistently improved market share across brands with growth and retention targets met; strong, productive broker and member relationships; measurable engagement from marketing and outreach; market intelligence that informs strategic decisions; effective onboarding and outreach that increase understanding of pooling value; organized and effective growth activities, reporting, and follow‑up; and engaging presentations that highlight value, differentiators, and commitment to the brands.

Qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience in marketing, business, communications, insurance, public administration, or a related field.
• Three or more years of experience in business development, marketing, account management, insurance, member services, broker relations, or a similar relationship‑based role.
• Preferred: Bachelor’s degree or higher in Marketing or Business Administration; experience in insurance or risk management for nonprofit and/or public‑entity markets; knowledge of underwriting processes and broker distribution channels; experience with market research, competitive analysis, and training or educational program delivery; experience developing and delivering educational programs, webinars, or professional training.

Skills

• Strong verbal and written communication skills, including delivering engaging presentations and clearly communicating program value.
• Demonstrated ability to build and maintain productive relationships with brokers, members, partners, and internal stakeholders.
• Ability to analyze market information, trends, feedback, and performance metrics to support strategic recommendations.
• Strong organizational and project‑management skills; ability to manage follow‑up activities, pipelines, reports, and multiple priorities.
• Professional, positive, and engaging communication style with a strong service orientation.
• Ability to work collaboratively across departments while taking initiative and performing duties with minimal supervision.
• Proficiency with Microsoft Office and experience using CRM, database, or tracking systems for activity management and reporting.
• Willingness to travel for conferences, broker meetings, partner meetings, and industry events.
• Regular and reliable attendance; ability to work remotely as business needs require.

Benefits

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• Financial Benefits: ESPP; 401(k); Student Loan Assistance; Tuition Reimbursement
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Paid Time Off, Holidays, Preferred Partner Discounts and more

Pay

Annual Salary Range: $100,000 – $125,000