Marketing Leader

About the role

We are seeking a highly driven and hands-on Marketing Leader to build and scale our global marketing function. This role is ideal for a marketing professional who combines strategic thinking with execution excellence and thrives in a fast-paced software environment. You will be responsible for driving demand generation, accelerating brand awareness, expanding digital and social media presence, and building high-impact partnerships that contribute directly to pipeline growth and revenue. This is not a pure management role. We are looking for a leader who is equally comfortable defining strategy, launching campaigns, creating content, analyzing performance metrics, and collaborating closely with sales and product teams.

This is an excellent opportunity for a hands-on marketing leader who enjoys building, executing, and scaling modern marketing programs while making a direct impact on company growth.

Responsibilities

• Growth & Demand Generation
  • Develop and execute an integrated marketing strategy focused on pipeline generation and revenue growth.
  • Own lead generation programs across digital, content, email, webinars, events, and partner channels.
  • Manage marketing funnel performance, from awareness through opportunity creation.
  • Drive account-based marketing (ABM) initiatives targeting key industries and strategic accounts.
  • Monitor and optimize campaign performance using data-driven insights and analytics.
• Digital & Social Media Marketing
  • Lead the company's social media strategy across LinkedIn and other relevant platforms.
  • Develop compelling content that strengthens brand awareness and market positioning.
  • Manage website messaging, SEO, SEM, paid campaigns, and conversion optimization initiatives.
  • Track engagement, lead generation, and conversion metrics to continuously improve performance.
  • Build thought leadership programs for executives and subject matter experts.
• Partnership & Ecosystem Development
  • Establish and grow strategic partnerships with technology vendors, consulting firms, industry associations, and channel partners.
  • Develop joint marketing initiatives, co-branded campaigns, webinars, and events.
  • Identify opportunities to expand market reach through alliances and partner networks.
  • Collaborate with sales leadership to maximize partner-driven pipeline opportunities.
• Marketing Leadership
  • Build and scale marketing programs that support company growth objectives.
  • Partner closely with Sales, Product, Customer Success, and Executive Leadership.