Marketing Lead, Events

About the role

You will own marketing strategy for BTC Inc's full portfolio of live events - from our flagship Bitcoin Conference (B27 in Nashville, July 2027) to our growing international series including Bitcoin Asia and Bitcoin MENA. You will report directly to the Senior Director of Marketing and serve as the strategic brain behind how we attract, convert, and retain the right audiences for every event we produce. This is not an execution seat. You will define the strategy and hand it off with clarity and confidence to project management and content teams who run it across the finish line. Your impact is measured in how well your strategy translates, not how much you personally produce. This isn't a hands-off seat though. The team is lean and the pace is real, and sometimes that means jumping into execution alongside them.

Responsibilities

• End-to-end marketing strategy for all BTC Inc live events: positioning, audience targeting, campaign architecture, channel mix, and messaging
• Clear, delegable strategy briefs that give PM and content teams everything they need to execute without coming back for clarification
• Ongoing strategy refinement based on live performance data - campaigns should get better in motion, not just between cycles
• Audience profile development and maintenance across all events: who we're going after, why, and how that evolves over time
• Market intelligence: competitive research across the Bitcoin events space and adjacent industries (finance, tech, policy, and beyond)
• Ongoing tracking of IRL activation trends and how peer and aspirational brands are marketing their live experiences
• A living, organized view of the event marketing landscape that the broader team can actually reference - not a one-time report
• Cross-functional alignment: close partnership with the Head of Events on audience segmentation, ticketing strategy, and campaign timing
• Coordination with Growth Marketing, Content, and Social on campaign execution
• Alignment with sponsorship on event positioning and sponsor value story

Requirements

5-7+ years in event marketing or a closely adjacent field, with real experience owning strategy for large-scale live events - not just running execution

You know the difference between a strategy and a plan, and you can write the former clearly enough that someone else owns the latter

You're fluent in performance data and use it to make strategic decisions in real time

You've done competitive and audience research work before, and you know what makes it genuinely useful

You understand how IRL event experiences and digital marketing work together

You are a proactive communicator - you surface risk and opportunity early, not after the window has closed

You're comfortable in a fully remote environment and don't need an office to stay accountable or connected

You have experience with HubSpot or a similar CRM

You have experience with Notion or a similar workflow management platform

You use AI to work faster and smarter, and you're already building it into your day-to-day

You care about Bitcoin

Qualifications

In addition to working on a meaningful mission in a challenging environment, we also provide the following:

• Unlimited Vacation
• Company MacBook
• Health, Dental, and Vision
• Remote First / Your Schedule
• 100% Paid Life Insurance and Disability
• The opportunity to connect and network with the Bitcoin industry and leaders in the space

Skills

We are looking for someone who can:

• Define clear, actionable strategies for BTC Inc's live events
• Collaborate effectively with cross-functional teams to ensure successful execution
• Use performance data to inform and refine strategies in real time
• Conduct thorough market and audience research
• Communicate effectively and proactively
• Work in a fully remote environment
• Utilize technology tools like HubSpot and Notion
• Apply AI to streamline processes
• Understand the intersection of IRL events and digital marketing
• Be passionate about Bitcoin and its potential

Benefits

In addition to working on a meaningful mission in a challenging environment, we also provide the following:

• Unlimited Vacation
• Company MacBook
• Health, Dental, and Vision
• Remote First / Your Schedule
• 100% Paid Life Insurance and Disability
• The opportunity to connect and network with the Bitcoin industry and leaders in the space

Pay

The Pay Range For This Role Is 108,000 - 150,000 USD per year(United States)