Marketing Lead & Content Strategist (Robotics & Physical AI)

About the role

Lyte is looking for an experienced Marketing Lead & Content Strategist to help shape how we communicate our technology, progress, and vision to the outside world. This is a hands-on role focused on storytelling, content, and community — translating Lyte’s work in perception systems for Physical AI into clear, credible, and engaging narratives.

What you'll do

• Own and execute strategic marketing campaigns across Lyte’s owned and operated (O&O) channels.
• Lead content strategy and execution across LinkedIn, Twitter/X, and other relevant platforms to build awareness and engagement within the robotics and Physical AI ecosystem.
• Develop press outreach, editorial content, and thought leadership aligned with Lyte’s technology, customers, and market presence.
• Create and manage media posts, newsletters, blogs, and long-form content tied to product, customer, and company milestones.
• Build and maintain a clear monthly content calendar aligned with GTM priorities.
• Partner closely with sales, business development, and product teams to support launches, demos, events, and customer narratives.
• Track campaign and content performance, define success metrics, and continuously optimize based on data and feedback.
• Help establish and maintain a consistent voice and narrative across external communications.

Required Qualifications

• 3+ years of experience in marketing at a tech company or startup.
• Strong writing and editorial skills, with a portfolio of published content.
• Hands-on experience managing social media channels and content-driven campaigns.
• Ability to translate technical concepts into clear, accurate, and compelling messaging.
• Comfortable operating in fast-moving, evolving environments with minimal process overhead.

Preferred Qualifications

• Experience marketing technical platforms, hardware-enabled products, or developer-facing technologies.
• Familiarity with robotics, autonomy, AI, or Physical AI concepts.
• Experience working closely with sales or go-to-market teams.
• Strong instincts for narrative clarity, structure, and consistency rather than hype-driven marketing.

Benefits (subject to location and local regulations)

• Competitive salary and equity
• Comprehensive medical, dental, and vision coverage
• 401(k) retirement plan
• Flexible vacation and time-off policy
• Collaborative, fast-paced, and inclusive work environment
• Opportunity to work on cutting-edge technologies with a highly cross-functional team

About Lyte

Lyte builds perception systems for Physical AI operating in complex environments. The company combines custom silicon, integrated sensors, and software into a unified platform for robotics, mobility, and next-generation automation. Lyte is headquartered in Sunnyvale, California, with a global presence. For more information, visit www.lyte.ai.

The pay range for this role is:

90,000 - 180,000 USD per year (Bay Area, CA)

Marketing

Sunnyvale, CA