Marketing Intern

Job Description

Flyers:

• Create and edit email marketing templates for upcoming home games.
• Write copy for marketing emails and newsletters including Kids Club, Season Ticket Members, and Group Sales.
• Compile and write marketing sweepstakes recaps and present findings to the marketing team.
• Aid in theme night and promotional giveaway planning.
• Staff Flyers home games to manage ticket package redemption, theme nights, and promotional giveaways.
• Manage inventory of autographed items and promotional items.
• Build and manage data collection forms for Flyers Sales, Charities, Service, Community Relations, and Corporate Partnerships using Eloqua.
• Aid in promotion of Student Rush and Military ticket discount programs, including building marketing strategy and identifying areas of opportunity.
• Aid in execution of college ambassador program.
• Aid in grassroots marketing initiatives including outreach, on-site event set-up, and ticket giveaways.
• Work with digital content team to assist in creation of web interstitials and digital ads.

Xfinity Mobile Arena:

• Create artist profiles including background, history, discography, fun facts, show notes, and more for upcoming XMA events.
• Research prior tour stops and include information about marketing and promotion.
• Provide on-site support during XMA events, including but not limited to social media capture of guest experience initiatives, media prompts, and escorting media and photographers.
• Aid in sweepstakes execution and outreach.
• Monitor and assist with Xfinity Mobile Arena branding initiatives, including monitoring Comcast Spectacor digital entities, outside media, and partners to ensure proper arena name and logo are being used.
• Create XMA forms for data collection.
• Create and assist with marketing plans and campaigns including taglines, messaging, and content.
• Conduct market research for pop culture trends amongst different demographics.

Other:

• Aid in proofing all marketing materials – print, TV, radio, email, social, etc.
• Conduct extensive marketing research in the sports and entertainment industry and present findings to the marketing team.
• Aid in invoice management and organization for digital campaigns.
• Work cross-departmentally to execute Flyers swag item requests.