Marketing Intern

About the role

The Tailwind Group Summer Intern Program allows students or recent grads to gain real world experience in their area of interest and understand its function within the student housing industry - all while making a true impact on our business.

Responsibilities

• Aid in the design of marketing material, including flyers and social media graphics, to support monthly marketing campaigns.
• Support the development and execution of property marketing calendars and resident experience campaigns.
• Participate in brand initiatives including national campaigns like Recess Back to School and other portfolio-wide activations.
• Assist with recruitment initiatives and student engagement programs.
• Own select social media campaigns from concept to execution.
• Create recruitment-focused content including employee interviews and culture storytelling.
• Design trendy, on-brand social media templates, story backgrounds, and content resources for property teams in collaboration with the marketing team.
• Plan and promote monthly events and brand activations templates.
• Maintain and monitor property social media accounts to ensure accurate brand messaging and identify areas for improvement.
• Create and maintain monthly social media templates.
• Conduct competitor audits across markets and identify trends driving engagement and leasing success.
• Research emerging social media trends, tools, and student behavior insights.
• Compile campaign performance summaries and assist in translating data into actionable recommendations.
• Perform other duties as directed by the Brand Experience Manager.

Requirements

To apply, candidates must have:

• A strong interest in branding, social media marketing, and student housing.
• A demonstrated ability to work in a growing, fast-paced environment managing multiple projects simultaneously.
• Proficiency in Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc).
• Proficiency in using and creating content for social media platforms such as Instagram, TikTok, Facebook, and LinkedIn.
• Effective communication skills with the ability to present ideas, instructions, and information both written and verbally.
• Ability to analyze performance data and identify opportunities for improvement.

Qualifications

The ideal candidate should be:

• Working towards a degree in Marketing, Digital Communications, Graphic Design, or a related field.
• A rising junior, senior, or recent graduate at time of internship.

Skills

Skills required for this position include:

• Demonstrated ability to work in a growing, fast-paced environment managing multiple projects simultaneously.
• Proficient in Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc).
• Proficient in using and creating content for social media platforms such as Instagram, TikTok, Facebook, and LinkedIn.
• Effective communication skills with the ability to present ideas, instructions, and information both written and verbally.
• Ability to analyze performance data and identify opportunities for improvement.

Pay

The pay rate for this position is $16 - $18/hr.

Schedule

This is an in-office position working out of our Mankato, MN, corporate office.