Marketing Insights Researcher

Instagram is seeking a Marketing Insights Researcher to help shape how the company understands the effectiveness of its marketing investments and communicates value to internal and external stakeholders. In this role, you will design and lead research that measures brand health, campaign performance, and audience perception across Meta's family of apps and services. You will translate complex data into clear, actionable insights that inform marketing strategy, creative decisions, and go-to-market planning at scale. Marketing Insights Researcher Responsibilities: Design and execute primary research studies — including surveys, qualitative interviews, and mixed-method approaches — to evaluate marketing campaign effectiveness and brand perceptionCollaborate with analytics functions and research on measurement frameworks that connect marketing activity to brand health metrics, audience sentiment, and business outcomesSynthesize findings from multiple data sources, including quantitative survey data, social listening, and third-party research panels, into cohesive strategic narrativesPartner with marketing, creative, and product teams to define research questions and translate insights into actionable recommendations and advertising creativeLead end-to-end research projects from scoping and methodology design through fieldwork, analysis, and stakeholder presentationIdentify trends in consumer attitudes and media consumption behaviors that inform Instagram's marketing positioning across platformsCommunicate research findings to cross-functional partners and leadership through written reports, presentations, and executive briefingsEvaluate and manage relationships with external research vendors, ensuring methodological rigor and data quality Minimum Qualifications: 6+ years of experience in marketing research, consumer insights, or brand measurement, including primary quantitative and qualitative research designExperience designing and analyzing brand tracking studies, campaign effectiveness research, or audience segmentation studiesExperience translating complex research findings into clear strategic recommendations for marketing or business stakeholdersExperience managing multiple research projects simultaneously, including vendor oversight and quality controlProficiency with statistical analysis and survey research tools (e.g., SPSS, R, or equivalent platforms), qualitative research methodologies, and AI Preferred Qualifications: Familiarity with advertising effectiveness methodologies such as brand lift measurement, media mix modeling, or attribution researchExperience working with social listening platforms or digital audience measurement tools to complement primary researchExperience conducting marketing insights research within a technology, media, or digital advertising contextDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Track record of influencing marketing strategy or creative direction through research-driven recommendations at scaleExperience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com. $138,000/year to $188,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.