Consumer Insights Researcher

About the role

More than 100 years of farmers, family, mission, purpose, sustainability, respect, integrity, work ethic, teamwork, pride in award‑winning products, and agriculture. Cabot Creamery has held B Corp certification since 2012 and became the world’s first dairy co‑op to do so, demonstrating a commitment to transforming the global economy to benefit people, communities, and the planet. The Consumer Insights Researcher is a full‑time, salaried role reporting to the Consumer Insights Manager, supporting data‑driven decision making by conducting consumer research and analyzing market, shopper, and consumer data to understand behaviors, preferences, and emerging trends.

Responsibilities

• Develop, program, and analyze qualitative and quantitative studies (surveys, focus groups, concept tests, ad hoc research) to understand consumer attitudes, motivations, and behaviors.
• Analyze syndicated, panel, and retail point‑of‑sale data to identify market trends, evaluate competitive performance, and support innovation efforts.
• Transform data and research findings into clear, compelling, and actionable recommendations that address key business questions and inform strategic decision making.
• Partner with Marketing, Sales, Product Development, and external research vendors to identify business needs, develop research approaches, and deliver timely insights.
• Utilize emerging AI tools responsibly to enhance research efficiency while maintaining analytical rigor, data integrity, and adherence to company policies.

Requirements

• Experience in consumer insights, survey research, market research, or a related field.
• Experience designing and programming surveys using platforms such as Qualtrics or similar tools.
• Strong analytical skills with ability to interpret quantitative data; experience applying statistical techniques (significance testing, regression) preferred.
• Experience with qualitative data analysis is a plus.
• Proficiency in Excel and PowerPoint required.
• Demonstrated ability to translate complex data into clear, compelling narratives with actionable recommendations.
• Strong organizational and project management skills; ability to prioritize and manage multiple initiatives simultaneously.
• Curiosity and passion for understanding consumer behavior; enjoys asking questions, exploring data, and uncovering meaningful insights.
• Strong communication skills and ability to work with cross‑functional teams.

Skills

• Experience working with syndicated data sources, shopper panels, or retail point‑of‑sale data (e.g., Circana, Nielsen, Scintilla, Numerator).
• Experience conducting concept testing, product development research, or brand health tracking studies.
• Background in consumer packaged goods, food and beverage, dairy, or related industries.
• Familiarity with data visualization and analytics tools such as Tableau, Power BI, R, or similar platforms.
• Understanding of consumer behavior, segmentation, and shopper behavior frameworks.

Benefits

• Access to a comprehensive benefits package.
• Competitive salary.
• 401(k) with company match.
• Training and tuition reimbursement.
• Opportunities for promotion from within.

Pay

Salary range: $58,000 – $70,000 per year.

Schedule

Three in‑person days per week in the