Consumer Insights Researcher

Role Commitments

Deliver a unified segmentation and persona framework and drive adoption across Marketing, Product, and Subscription teams, increasing the internal rating of "knowing who we design for" versus baseline.
Deliver strategic studies that identify high-impact opportunities across pricing, content, and product strategy, achieving strong stakeholder utilization of findings in decision-making and business planning.
Deliver a fully AI-automated real-time VOC program with minimal researcher intervention.
Implement AI tools to increase speed-to-insight delivery time significantly.

Essential Duties and Responsibilities

• Execute mixed-method research projects — quantitative and qualitative — that address key business questions and inform strategy.
• Support research execution across global markets, ensuring data accuracy and consistency while accounting for regional and cultural differences.
• Design surveys and discussion guides that align to project objectives and ensure sound methodology.
• Conduct qualitative research studies including focus groups, in-depth interviews, ethnographic research, and online communities.
• Analyze data using descriptive and multivariate techniques such as regression, factor, and cluster analysis to surface meaningful insights.
• Synthesize findings into clear, actionable stories with visualizations that drive strategic decision-making.
• Present insights and recommendations to cross-functional stakeholders in Marketing, Product, and Operations.
• Leverage AI tools to streamline data analysis and accelerate insight reporting without compromising data integrity.
• Stay current on emerging research methods and tools that improve research speed, quality, and storytelling.
• Share consumer insights and trends regularly across the organization including internal communication channels such as Slack.
• Manage and oversee ongoing tracker studies including NPS, customer satisfaction, and brand health trackers.
• Own all tracker processes including survey programming, launch, maintenance, sample and send management, and data integrity.
• Develop and maintain comprehensive Qualtrics dashboards displaying key consumer metrics for stakeholders.
• Analyze longitudinal data to identify patterns and trends that inform business strategies.
• Continuously evaluate and refine tracker methodologies to ensure robust and relevant insights.

Education & Basic Qualifications

• Bachelor's degree in Marketing, Statistics, Psychology, Sociology, or a related field.
• 3–5 years of experience in mixed-methods research, consumer insights, or a related field.
• Strong quantitative and qualitative research capabilities.
• Proficiency in data storytelling and translating analysis into business strategies.
• Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
• Excellent analytical, communication, and presentation skills.
• Familiarity with qualitative research tools and methods including thematic and ethnographic analysis.
• Proficiency in Qualtrics including design, automation, and dashboards.
• Authorized to work in the United States without sponsorship.

Preferred Qualifications

• Proficiency in Excel, Tableau, SPSS or R, PowerPoint, Google Suite, and AI analysis tools.
• Experience in the fitness, health, or wellness industry.
• Experience integrating qualitative and quantitative findings to deliver mixed-method insights.