Marketing Insights Manager, Commercial

About the role

The Marketing Insights Manager - Commercial plays an integral role in establishing GAF as the leader in Commercial roofing by building a clear connection to customer needs and empowering the organization to make customer-led strategic business decisions. This position has end-to-end accountability for the successful delivery of the Commercial Market Insights roadmap within GAF's Marketing Organization.

Responsibilities

• Serve as the in-house Commercial insights expert.
• Delivers insights, knowledge, strategic recommendations using leading insight methodologies to solve business questions and challenges as they arise from Commercial stakeholders across the organization.
• Research Strategy & Execution
  • Owns the Commercial Insights research roadmap. Partners with stakeholders to define research/insights needs, anticipating needs as changes in the business/market arise.
  • Manages the initial development, ongoing alignment and socialization of the evolving plan with key stakeholders across the business.
  • Manages internal business owners and stakeholders to articulate and define insights needed to solidify the Research Roadmap and to secure resources (both internal and external) in support of business needs.
  • Commercial strategic business partner and point person for new product development (NPD) and enterprise priority initiatives. Provides insights thought-leadership on NPD cross-functional teams and owns the insights strategy in support of successful product development, optimization and business outcomes keeping the customer at the center.
  • Leads, facilitates and curates internal and external cross-functional in-person insights engagements including workshops, focus groups, and ideation sessions. In partnership with Product Management, R&D, and other cross functional departments owns the end to end management, execution and delivery (from agenda, methodology, facilitation to insights dissemination) of impactful insights led engagements that provide insight into challenging business questions, gaps in the market/customer experience and product development opportunities while bringing customer needs to light to drive action.
• Insights project management and resource planning
  • Plans, manages, and delivers Marketing Insights projects. Manages and executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, and questionnaire/discussion guide development to meet the insights needs of the business.
  • Oversees agency partners/outside vendors. Conduct Commercial market research projects through third parties if additional resources are required OR an outside perspective is needed. Manage requirements, resources, budget and internal stakeholders throughout the process.
• Research Enablement & Technology Ownership
  • Owns the relationships with several secondary insights resources. Manage the licenses, users, data dissemination, onboarding/education and the annual pricing negotiation process in partnership with procurement.
  • Creates and institutionalizes insights project management methodologies, approaches and standard operating procedures. Collaborates across the insights team to ensure standardization across the function, ease of onboarding new talent and a consistent high level of experience with constant improvement in mind.

Qualifications

• Bachelor’s Degree OR advanced degree preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering.
• Master’s degree Master’s degree MBA or advanced degree preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering. preferred
• 7+ years of related experience in marketing analytics, marketing research, user experience research or management consulting.

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• We have a robust 401K plan including an employer match contribution with your pre-tax and/or Roth contributions.
• We offer professional growth and development opportunities, including internal training programs and courses, as well as a generous tuition reimbursement program.
• We foster a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

Pay

Base salary and/or rate of pay ranges listed are exclusive of fringe benefits and potential bonuses. Individual compensation offers will be determined based on a variety of factors, including but not limited to geographic location, relevant candidate experience and skill, education, and/or qualifications. Base Salary Range: $116,006-$159,509

Schedule

This position is based in our Parsippany, NJ corporate headquarters which currently operates on a hybrid in-office schedule. Though employees are welcome to work in our office on Friday, this position must be performed in-office on Monday through Thursday, with the option to work remotely from the employee's home office on Friday.