Marketing Growth Strategy & Analytics (Bangkok-based, relocation provided)

About the role

We are seeking experienced Marketing Growth Strategy & Analytics leaders to define and execute high-impact commercial initiatives. You will translate business goals into structured plans, lead cross-functional programs, and use data and experimentation to unlock growth. This role influences how we grow, price, and operate across markets, with strong visibility to senior leadership.

Responsibilities

• Define and execute strategies within your scope — which may span areas like pricing, channel performance, customer acquisition, retention, or go-to-market — translating commercial priorities into testable hypotheses, scalable frameworks, and measurable outcomes.
• Lead experimentation roadmaps, including A/B tests and other measurement approaches, to evaluate impact and sharpen decision-making.
• Analyze large, complex datasets to surface trends, opportunities, and risks; build dashboards and executive-ready narratives that communicate performance clearly.
• Model business impact, evaluate trade-offs, and support planning around P&L, growth, and long-term value creation.
• Partner cross-functionally with Product, Finance, Corporate Strategy, Supply, and senior leadership to drive alignment and execution.
• Build playbooks and processes that enable repeatability and scale across markets, channels, or partners.
• Mentor and develop team members while contributing to a high-performance, test-and-learn culture.

Requirements

• 5+ years of experience in growth, marketing, pricing, strategy, analytics, revenue management, consulting, or related data-driven roles.
• Strong analytical and problem-solving skills — comfortable turning ambiguity into clear frameworks and action plans.
• Hands-on experience with SQL, Tableau, or similar BI/analytics tools; proven ability to translate data into commercial recommendations.
• Practical experience with experimentation, measurement, and performance optimization.
• Strong business acumen: P&L drivers, unit economics, growth levers, and ROI.
• Excellent communication and stakeholder management skills, with the ability to influence senior and cross-functional audiences.
• High ownership and execution discipline in a fast-paced, collaborative environment.
• Bachelor's degree in Economics, Statistics, Engineering, Mathematics, Computer Science, Finance, or equivalent practical experience.
• Experience in a high-growth digital business (e-commerce, travel, tech, fintech) or an analytically rigorous environment such as management consulting or internal strategy.
• Familiarity with statistical analysis, forecasting, machine learning, or hypothesis-testing frameworks.
• Experience using Python or R for analysis, modeling, or automation.
• People management experience — hiring, coaching, and developing teams.
• Experience with external partners, affiliates, marketplaces, loyalty programs, or B2B/B2B2C channels.
• MBA or advanced degree (equivalent hands-on experience equally valued).
• Work on high-impact, global business problems with direct visibility to senior leadership.
• Shape commercial strategy in an organization that genuinely values analytical rigor, ownership, and experimentation.
• Build and scale initiatives that influence growth, profitability, and customer experience at a global scale.

Qualifications

• No specific qualifications mentioned beyond the general requirements listed above.

Skills

• Pricing Strategy
• Revenue
• P&L
• MSE
• Data Analysis
• SQL
• Data Analytics
• Analytics
• Data Mining
• Data Science
• Tableau
• Analytical Skills
• Data Visualization
• Databases
• Business Analysis
• Business Intelligence
• Machine Learning
• Statistics
• Microsoft
• Power BI
• Travel
• Tech

Benefits

• No specific benefits mentioned.

Pay

• No specific pay information provided.

Schedule

• No specific schedule information provided.

Additional Information

Agoda is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.