Marketing Growth Strategy & Analytics (Bangkok-based, relocation provided)
About the role
We are seeking experienced Marketing Growth Strategy & Analytics leaders to define and execute strategies within your scope. This role involves translating business goals into testable hypotheses, scalable frameworks, and measurable outcomes. You will lead experimentation roadmaps, analyze large datasets, build dashboards, and partner cross-functionally with Product, Finance, Corporate Strategy, Supply, and senior leadership.
Responsibilities
- Define and execute strategies within your scope — which may span areas like pricing, channel performance, customer acquisition, retention, or go-to-market.
- Lead experimentation roadmaps, including A/B tests and other measurement approaches, to evaluate impact and sharpen decision-making.
- Analyze large, complex datasets to surface trends, opportunities, and risks; build dashboards and executive-ready narratives that communicate performance clearly.
- Model business impact, evaluate trade-offs, and support planning around P&L, growth, and long-term value creation.
- Partner cross-functionally with Product, Finance, Corporate Strategy, Supply, and senior leadership to drive alignment and execution.
- Build playbooks and processes that enable repeatability and scale across markets, channels, or partners.
- Mentor and develop team members while contributing to a high-performance, test-and-learn culture.
Requirements
- 5+ years of experience in growth, marketing, pricing, strategy, analytics, revenue management, consulting, or related data-driven roles.
- Strong analytical and problem-solving skills — comfortable turning ambiguity into clear frameworks and action plans.
- Hands-on experience with SQL, Tableau, or similar BI/analytics tools; proven ability to translate data into commercial recommendations.
- Practical experience with experimentation, measurement, and performance optimization.
- Strong business acumen: P&L drivers, unit economics, growth levers, and ROI.
- Excellent communication and stakeholder management skills, with the ability to influence senior and cross-functional audiences.
- High ownership and execution discipline in a fast-paced, collaborative environment.
- Bachelor's degree in Economics, Statistics, Engineering, Mathematics, Computer Science, Finance, or equivalent practical experience.
- Experience in a high-growth digital business (e-commerce, travel, tech, fintech) or an analytically rigorous environment such as management consulting or internal strategy.
- Familiarity with statistical analysis, forecasting, machine learning, or hypothesis-testing frameworks.
- Experience using Python or R for analysis, modeling, or automation.
- People management experience — hiring, coaching, and developing teams.
- Experience with external partners, affiliates, marketplaces, loyalty programs, or B2B/B2B2C channels.
Qualifications
- Experience in a high-growth digital business (e-commerce, travel, tech, fintech) or an analytically rigorous environment such as management consulting or internal strategy.
- Familiarity with statistical analysis, forecasting, machine learning, or hypothesis-testing frameworks.
- Experience using Python or R for analysis, modeling, or automation.
- Experience with external partners, affiliates, marketplaces, loyalty programs, or B2B/B2B2C channels.
Skills
- Data analysis
- Data visualization
- Databases
- Business analysis
- Business intelligence
- Machine learning
- Statistics
- Microsoft PowerBI
Benefits
No specific benefits mentioned in the job posting.
Pay
No specific pay mentioned in the job posting.
Schedule
No specific schedule mentioned in the job posting.
Additional Information
Agoda is an Equal Opportunity Employer. We welcome applications from candidates of all backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.
Application Instructions
To apply for this position, please visit our careers page: Agoda Careers.