Marketing & Engagement Copywriter

Assignment Details

Approximately 35 hours per week
Start date: ASAP
Duration: 4 months with potential to extend
Hourly rate: $35–$50/hour
Location: New York, NY (Hybrid; 2–3 days/week preferred) or Remote

Responsibilities

• Write and optimize copy that drives subscription/member signups, app downloads, and daily habit actions.
• Develop messaging across email, social, app store assets, push notifications, in-app messaging, landing pages, and onsite placements.
• Create user-facing product copy, including onboarding experiences, feature announcements, engagement prompts, and subscription messaging.
• Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas.
• Review and improve existing marketing and product messaging to increase clarity, engagement, and conversion.
• Develop compelling CTAs, value propositions, and copy variations to support testing and optimization efforts.
• Adapt messaging for different audiences, channels, and stages of the customer lifecycle.
• Ensure all copy aligns with PEOPLE’s voice, editorial standards, and brand guidelines.
• Partner with cross-functional teams to incorporate audience insights, performance data, and testing results into messaging improvements.

Qualifications

• 3+ years direct response copywriting
• Proven experience writing copy that drives measurable results
• Experience crafting copy for a variety of channels, including websites, email, and paid ads
• Strong portfolio demonstrating conversion-focused work
• Understanding of audience engagement, retention, and customer lifecycle marketing
• Ability to translate audience insights and business goals into effective messaging
• Experience using performance data and testing results to refine copy
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment

Preferred Qualifications

• Experience with app marketing, mobile engagement, or subscription products
• Familiarity with push notifications, onboarding flows, and in-product messaging
• Experience supporting A/B testing and optimization programs
• Background in media, publishing, entertainment, lifestyle, or consumer brands