Marketing Director, RAW Nutrition

We need to output HTML fragment with sections: About the role? Actually the posting includes "About RAW Nutrition" then "About The Role". The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. We need to include sections only when posting has real specific content. So we need sections: About the role? Actually "About The Role" is a heading. Should we use

About The Role

then content? The content includes description of role. Could also split into Responsibilities etc. But we can keep as one section "About The Role" with paragraphs and lists. We also have Qualifications section. Also Benefits & Compensation section. Also maybe "About RAW Nutrition" is company overview; could be a section? The instruction list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It didn't list "About the company". But we could include it as a section? The instruction says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It gives examples but not exclusive. Probably we should include sections that have content: About RAW Nutrition (company overview), About The Role (role description), Responsibilities (maybe we can extract from "What You'll Do"), Qualifications, Benefits & Compensation. Could also have Skills but we can embed in Qualifications. We must not create Pay/Schedule/Benefits unless posting actually states them. Benefits & Compensation is present, so we can include Benefits section (maybe combine with Compensation). Pay is included in compensation range, but we could include Pay section? The instruction says prefer a few substantive sections over many thin ones. So we could have Benefits & Compensation as one section. We must not include boilerplate like cookie/navigation/legal/EEO etc. There's none. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from the posting. We need to format using

for headings,

• for any list of duties/requirements/benefits, and

  for prose. We need to identify lists: In "What You'll Do" there are bullet-like sections with headings: Strategy & Brand, Execution, Growth & Analytics, Talent, Creator & Ambassador Strategy, Experiential & Community Activations, Cross-functional. Each has sub-bullets. We could treat each main heading as a

  ? But instruction only mentions

  for section headings. Could we use

  for subheadings? Not prohibited but they said use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but to be safe we could just use

  with bold? But we need to preserve structure. Could use

  • for each duty, but we need to keep the subheadings inside li? Could do
  • Strategy & Brand: ...
  . That preserves detail. Similarly Qualifications: list of items. We'll make
  • each. Benefits: list of items. We also have "About RAW Nutrition" prose. We need to avoid repeating job title as heading. No job title given explicitly; but we can ignore. We must not include duplicated lines. Let's extract content. About RAW Nutrition paragraph: "RAW Nutrition and BUM Energy are led by entrepreneur Dr. Domenic Iacovone, six-time Mr. Olympia Champion Chris Bumstead, and renowned bodybuilding coach Matt Jansen. RAW Nutrition has been recognized as the #1 fastest-growing sports nutrition company by Inc. 5000 and recently named Brand of the Year by both GNC and The Vitamin Shoppe. Since its inception in 2019, every RAW Nutrition product has been made with premium, clean ingredients, free from unnecessary fillers and additives. RAW proudly carries the Informed-Sport certification, a mark of excellence that ensures our products are rigorously tested for prohibited substances and meet the highest standards of quality and safety. We are a team of athletes, creators, and innovators driven by authenticity and the relentless pursuit of being better. Whether you’re behind the barbell, behind the camera, or behind the keyboard, you’ll be joining a culture that values grit, growth, and excellence." That's the company overview. About The Role: The paragraph after "About The Role": "We're looking for a hands-on Marketing Director for RAW Nutrition who can move fluidly between big-picture brand strategy and in-the-weeds execution. This is not a role for someone who only sets direction and hands off — you'll build the plan, then roll up your sleeves to help ship the campaign, edit the packaging copy, or pull the sales deck together yourself. You'll own marketing end-to-end: brand, demand generation, retail/trade marketing, digital, and content, with full P&L accountability for the marketing budget. This role suits someone who has worked at a company without a large marketing department and is comfortable being the strategist and the operator." Then "What You'll Do" with subsections. We'll treat "What You'll Do" as part of About The Role section, maybe as a list. We'll create

    About The Role

    then a

    with the introductory paragraph. Then a

    • for each duty area. We need to preserve all details inside each duty. Let's extract each duty area content: Strategy & Brand: - Own the brand strategy, positioning, and messaging across all channels and touchpoints - Develop and manage the annual marketing plan and budget, tied to revenue and growth targets - Translate company goals into a prioritized marketing roadmap - Monitor category trends, competitive activity, and consumer insights to inform strategy Execution: - Plan and execute integrated campaigns across digital, social, email, retail, and (where applicable) traditional media - Manage content creation and creative production — briefing designers/agencies or producing assets directly when needed - Oversee e-commerce and DTC marketing (site content, promotions, paid and organic acquisition) - Lead retail/trade marketing efforts: packaging, in-store materials, broker/retailer support, and launch plans for new SKUs - Manage social media strategy and calendar, either directly or through a coordinator/agency Growth & Analytics: - Own performance marketing (paid social, search, Amazon/retail media as applicable) and manage agency or freelance partners - Set KPIs and report regularly on marketing performance, ROI, and budget vs. actuals - Run A/B tests and iterate on messaging, creative, and channel mix based on data Talent, Creator & Ambassador Strategy: - Shape overall strategy across creators, influencers, athletes, and brand ambassadors — while dedicated owners run day-to-day relationships and execution, you stay closely involved in the strategic direction and prioritization of these partnerships - Help define and evolve the creator ecosystem: seeding programs, UGC strategy, paid creator partnerships, affiliate/commerce initiatives, ambassador programs, and larger-scale talent collaborations - Ensure talent and creator work ladders up to broader brand strategy and campaign moments rather than running as a disconnected workstream - Partner with the team(s) managing these relationships to align on budget, priorities, and how talent/creator investment shows up across the full marketing calendar Experiential & Community Activations: - Partner with and support the Experiential/Community team in bringing the brand to life through in-person consumer interactions and events, especially around key launches and partnerships - Help shape community-building initiatives alongside the Field team, ensuring activations connect back to broader brand strategy and priorities - Ensure experiential and community moments are integrated into the overall marketing calendar and messaging, not planned in isolation - Provide strategic input and budget alignment for major activations, even where a dedicated team owns execution Cross-functional: - Partner with Sales on retailer pitches, sell sheets, and trade show presence - Work with Product/R&D on new product launches, naming, and go-to-market timing - Collaborate with Finance on budgeting, forecasting, and pricing/promotion strategy - Manage external partners: agencies, freelancers, photographers, PR firms Now Qualifications: List: - 7+ years of marketing experience, with at least 2–3 years in a CPG, food & beverage, beauty, or consumer products environment - A track record of both setting strategy and personally executing campaigns — not just managing others who do - Experience with retail/trade marketing and understanding of the retailer/distributor landscape (a plus if you've worked with brokers or major retail buyers) - Strong grasp of digital marketing fundamentals: paid social, SEO/SEM, email, e-commerce - Comfort with data — you can build a dashboard, read a P&L, and make a case with numbers - Excellent writing and communication skills; you can write the copy and edit someone else's - Experience managing agencies, freelancers, or a small internal team - Familiarity with the creator/influencer/talent landscape and how these partnerships fit into a broader brand strategy, even if you haven't run day-to-day relationships yourself - Comfort partnering closely with specialized teams (talent, experiential/community) where you're shaping strategy without owning every execution detail - Bachelor's degree in Marketing, Business, or related field (or equivalent experience) Nice to Haves (we could include as part of Qualifications or separate section? The instruction list includes Skills maybe. But we could include as a subsection under Qualifications? Might be okay to include as a separate "Nice to Haves" section but not in the list of headings. However we could incorporate them as part of Qualifications with a note. But to preserve all info, we should include them. Could create a

      Nice to Haves

      but not in the examples. Might be okay. However they said prefer a few substantive sections over many thin ones. So maybe we incorporate Nice to Haves into Qualifications as a sublist with a note. But we need to preserve them; we could add a

      "Nice to have:" then a

      . That's still within Qualifications section. Benefits & Compensation: We have: - Compensation: Base salary range for this position is $135,000 - $160,000 per year based on experience and skillset. - Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans begin on the first of the month after your start date. - Retirement Savings: Plan for your future with a 401(k)-retirement savings plan featuring a company match. - Flexible Time Off: Take the time you need with an unlimited flex PTO plan, sick time, and paid holidays. - Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands. We could make a

      Benefits & Compensation

      then a
      • each. Now we need to output only HTML fragment, no /, no markdown. We'll produce:

        About RAW Nutrition

        ...

        About The Role

        We're looking for a hands-on Marketing Director for RAW Nutrition who can move fluidly between big-picture brand strategy and in-the-weeds execution. This is not a role for someone who only sets direction and hands off — you'll build the plan, then roll up your sleeves to help ship the campaign, edit the packaging copy, or pull the sales deck together yourself. You'll own marketing end-to-end: brand, demand generation, retail/trade marketing, digital, and content, with full P&L accountability for the marketing budget. This role suits