Marketing Director – North America

The Opportunity

Reporting to the General Manager NAM, and based in our corporate office in Kansas, USA, this role will lead the strategic direction and execution of all regional marketing initiatives across North America — driving brand awareness, customer acquisition, loyalty, and commercial growth across retail, eCommerce, and direct-to-consumer channels.

This is an exciting opportunity for a modern marketing leader who thrives at the intersection of brand, performance, digital, and commercial strategy.

What You’ll Lead

• Regional brand strategy and market execution across the US and Canada
• Integrated campaigns across digital, social, retail, eCommerce, email, and media
• New product launches and go-to-market plans
• Paid media, influencer, affiliate, and DTC performance marketing
• Consumer insights, analytics, and commercial reporting
• Cross-functional collaboration with Sales, Innovation, Supply Chain, Finance, and Customer teams
• Led a high-performing regional marketing team and agency partners

About You

• You’re a strategic and hands-on marketing leader who understands how to grow premium consumer brands in competitive markets.
• You combine creativity with commercial acumen, and you’re passionate about using insights and analytics to drive smarter decisions and stronger outcomes.
• You’ll bring:
• 8+ years’ progressive marketing experience, including leadership at Director level
• Strong experience in CPG, food, beverage, pet, wellness, or lifestyle brands
• Deep expertise across digital marketing, paid media, eCommerce, Amazon, and DTC
• Proven success launching products and executing integrated campaigns
• Excellent leadership, communication, and stakeholder management skills
• A passion for pets, wellness, and building meaningful consumer connections

Why Join ZIWI?

At ZIWI, you’ll join a purpose-led, fast-growing global business with premium products, ambitious growth plans, and a culture built on Teamwork, Ownership, and Agility.

You’ll have the opportunity to shape the future of one of the world’s most exciting ultra-premium pet food brands — and make a real impact across North America.

Qualifications

• 8+ years’ progressive marketing experience, including leadership at Director level
• Strong experience in CPG, food, beverage, pet, wellness, or lifestyle brands
• Deep expertise across digital marketing, paid media, eCommerce, Amazon, and DTC
• Proven success launching products and executing integrated campaigns
• Excellent leadership, communication, and stakeholder management skills
• A passion for pets, wellness, and building meaningful consumer connections

Benefits

• Competitive compensation package
• Flexible work arrangements
• Health and wellness programs
• Professional development opportunities
• Employee recognition and rewards

Pay

Salary range: $120,000 - $150,000 annually

Schedule

Full-time position