Marketing Director (Nonprofit / Communications)

Northeast Harbor, ME | Full-Time | $65,000-$75,000/yrAbout the RoleA nonprofit organization that has served the islands and coastal communities of Downeast Maine since 1905 is hiring a Marketing Director to lead brand strategy and communications. The organization works to strengthen coastal and island communities by educating youth, supporting families, and promoting good health.Reporting to the Chief Operating Officer, the Marketing Director leads planning and activities dedicated to marketing, communications, design, and public relations. The role involves creating engaging designed and written content to promote the organization's brand, programs, and services, and working with program directors to tell the compelling stories of those served. This position maintains an integrated marketing approach, ensuring consistency across communication channels so donors, community members, partners, and staff are motivated to take action.What the Role CoversBrand and CommunicationsBringing the organizational brand, style, messaging, and visual storytelling guidelines to lifePublishing strategic communications including a magazine, website content and news updates, print and digital collateral, digital newsletter, and occasional internal communicationsMaintaining and overseeing marketing initiative planning, delivery, and evaluation within approved budgetsWriting campaign briefs for PR, print, and digital channelsAssisting in building campaigns based on annual and seasonal calendarsManaging the media libraryWeb Management and Content MarketingWriting and editing compelling narrative articles ranging from 250 to 800 wordsCreating press releases and maintaining a press release calendarDesigning and building a monthly email newsletter via MailChimp or Constant ContactMaintaining website content including text and photographyMonitoring website traffic and SEO analyticsDesignCreating content for use across print, website, social media, digital marketing, newsletters, and eventsDesigning collateral for programmatic, development, and brand identity purposesEditing photos as appropriateSocial and Earned MediaEstablishing strategy and maintaining institutional social media accountsExecuting earned media and press release initiativesPosting regularly to organizational channels and executing the social media strategyManaging social media accounts daily, responding promptly to direct messages and commentsCapturing and analyzing social media insightsModerating user-generated content in line with community policiesQualificationsAssociate or bachelor's degree in communications, marketing, business, new media, public relations, or a related field, or equivalent relevant experience3 years of experience in the fieldGraphic design skillsDigital photography and photo editing experienceSocial media content management with mastery of Facebook, Instagram, LinkedIn, TikTok, Threads, and YouTubeExperience with MS Office, WordPress, and Adobe Creative Suite (InDesign, Photoshop, Premiere)Excellent written and oral communication skillsKnowledge of major marketing channels and experience using digital and traditional channelsWorking knowledge of SEO practices and analyticsAbility to interview a broad variety of people with sensitivity and graceAbility to work independently and as part of an integrated marketing teamStrong attention to detail with ability to multitask under tight deadlinesPreferred2 years of experience managing othersVideo production skillsFamiliarity with Washington County, island living, or other regions with isolated communitiesBilingual, fluent, or conversational in SpanishAdditional DetailsCompensation is $65,000-$75,000 per year based on experience, with excellent benefits. The role requires availability for occasional evenings and weekends, comfort traveling by boat in various docking situations, and transportation to organizational locations and events throughout the region.To ApplyVisit Mediabistro for full details and application instructions.