Director, Marketing Communications

About the role

The Director, Marketing Communications is responsible for leading the Marketing Communications (MarCom) team that includes content marketing, campaigns and events, and regional marketing. This position partners closely with Product Marketing and Digital Marketing to drive the planning and execution of strategic omnichannel campaigns to meet specific business needs.

Responsibilities

• Campaign & Event Management: Partner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategy; Ensure company presence at appropriate tradeshows, symposia, and webinars; Project manage campaigns and events, overseeing all aspects from planning through execution and follow-up; Ensure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channels.
• Content Strategy & Execution: Own the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and more; Generate content for diverse channels but not limited to web, email, events, and advertising; Drive search-optimized content strategies that generate qualified inbound traffic and support lead generation goals.
• Brand Development: Refine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communications; Serve as brand steward, ensuring consistency across marketing collateral.
• Public Relations & Thought Leadership: Manage media partner relationships to encourage the development of earned media opportunities and representation; Cultivate thought leadership via scientific content and leveraging customers for seminars, webinars, and symposia.
• Team Leadership & Cross-Functional Collaboration: Lead and mentor a small, high-output MarCom team across content, event, and campaign management and regional marketing; Work closely with Digital Marketing, Product Marketing, and commercial teams to ensure integrated, cross-channel execution; Define and track KPIs for MarCom performance: engagement, brand awareness, conversion, and content effectiveness.

Requirements

• Bachelor’s degree in life sciences, marketing, or related field required; Advanced degree preferred.
• A minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or