MARKETING / COMMUNICATIONS DIRECTOR

Reports to Operations Business Manager

About Us

Established in 2007, AC is renowned for organizing exceptional events marked by superb communication, top-notch facilities, and a welcoming family-friendly environment. Originating from a need for Travel Baseball Tournaments in Pittsburgh, PA, we quickly became Western PA’s premier youth sports provider by upholding core values: Over Communication, Always Doing the Right Thing, and Demonstrating Care.

About the Role

We’re seeking a proactive and innovative Marketing / Communications Director to join our team on a full-time basis. As the Marketing Director, you’ll spearhead various marketing activities including Google and social media analytics, event advertising in groups, website upkeep based on analytics, direct messaging teams via social platforms, coordinating email marketing, maintaining the marketing calendar, and overseeing individual event coordination along with all communications to ensure they are consistent and on brand.

Responsibilities

• Weekly social media posts
• Sending out weekly to bi-weekly email blasts to our 50k plus customer database
• Weekly analytic report and analysis
• Posting in social media groups weekly
• Daily direct messaging through social platforms
• Spearhead all of our technology platforms to ensure they are working efficiently and growing
• Find new and improved ways to tap into existing (and new) technology platforms
• Oversee all digital media and communications to ensure we stay on brand
• Increase social media followers and interactions month over month
• Develop and implement an advertising and boosting strategy
• Event advertising in groups and individual event coordination
• Maintain the marketing calendar
• Website upkeep based on analytics

Requirements

• Ability to work independently and collaboratively, generating and implementing new strategies and plans
• Proficiency in social and email marketing with knowledge of various marketing tools
• Some weekend on-site work at tournaments will be required to gather marketing materials

Skills

Bonus Strengths and Skills:

• Coding skills
• Experience in social media advertising, including geo-fencing and targeting specific audiences
• Strong knowledge of technology platforms across the marketing landscape (i.e., Slack, CRMs, ClickUp, G-Suites, etc.)
• Ability to seek out new technology opportunities to help our business become more efficient and save co-workers time
• Graphic design
• Knowledge of algorithms

What Success Looks Like

Success in this role involves staying updated on analytics and trends to maintain our online presence, devising and executing new strategies, and consistently recruiting teams through various social media methods. Additionally, ensuring that all digital media and communications stay on brand to provide a great experience for our customers and their families while finding new ways to attract new customers.

Who This Is Not For

• Someone who does not enjoy working in a fast-paced, dynamic environment where priorities can change quickly
• Someone who does not enjoy working collaboratively or is not comfortable communicating with a diverse range of stakeholders
• Someone who’s always right or feels the need to ‘pass the buck’ when mistakes happen
• Someone who isn’t comfortable with being challenged to try something new, do it a different way, or get out of their comfort zone
• Someone who asks questions without first working out what information is needed to answer the question or how they might answer the question themselves if there was no one about to ask
• Negative individuals
• Someone who does not look to innovate and find new ways to become more efficient and save time

Why Work With Us?

• Collaborative Team: Join a small, friendly team that values camaraderie and shares personal moments
• Fulfilling Work: Enjoy leading communication efforts, building strong relationships with families and partners, and creating memorable experiences for our teams through impactful marketing and engagement strategies
• Growth: Enjoy an environment that allows you to grow personally and professionally without being micromanaged
• Team Environment: While we encourage individual growth and autonomy, you will be part of a team that always has your back

Schedule

• Full time, 40 hours per week
• Some weekend on-site work at tournaments will be required