Marketing Director, Law Firm

Executive Alliance represents a premier boutique law firm in Nassau County, Long Island, New York, dedicated exclusively to representing victims of medical malpractice and severe personal injury. This onsite role in Uniondale, NY, is expected to develop into a hybrid engagement over time. Candidates must be accessible to the firm’s headquarters in Nassau County.

About the Role

The Director of Marketing will oversee all brand strategy, digital performance marketing, traditional media buying, multi-touch attribution, and business development enablement. With a focus on trial law and medical malpractice, you will design and execute omni-channel marketing campaigns that build trust, drive high-value intake, and maximize ROI across all channels—from broadcast television to local SEO.

Responsibilities

• Strategic Leadership & Campaign Management
  • Develop and execute the firm’s overarching marketing roadmap, aligning performance metrics with revenue goals.
  • Manage and optimize the marketing budget, ensuring maximum efficiency across paid digital, broadcast media, agency retainers, and sponsorship channels.
  • Lead agency partners, media buyers, SEO specialists, and creative contractors to ensure flawless execution and brand consistency.
• TV & Broadcast Advertising
  • Direct broadcast TV and OTT/CTV media buying strategies tailored for medical malpractice lead generation.
  • Oversee commercial production, messaging, and compliance with state bar advertising ethics.
  • Track call-in volumes, lead quality, and cost-per-acquisition (CPA) tied directly to broadcast schedules.
• Digital Media, SEO & Social Media Growth
  • Drive comprehensive organic (SEO) and paid (PPC/Google Local Services Ads) search strategies targeting high-intent medical malpractice queries.
  • Manage social media strategy across platform channels (LinkedIn, Facebook, YouTube, Instagram) to build authority, publish educational legal content, and foster community presence.
  • Oversee organic content strategies, case result highlights, and thought leadership publishing.
• Digital Attribution & Performance Analytics
  • Design, implement, and maintain advanced digital attribution models (multi-touch, first/last click, data-driven) to track prospects from first impression to signed retainer.
  • Integrate CRM/intake data with marketing platforms to monitor cost-per-lead (CPL) and cost-per-signed-case (CPSC).
  • Deliver monthly executive dashboards translating complex marketing data into clear, actionable business insights for firm partners.
• Business Development & Presentation Development
  • Partner with firm leadership and trial attorneys to create compelling, high-end pitch decks, referral presentations, and speaking materials.
  • Develop marketing materials targeting attorney-to-attorney referral networks and medical expert outreach.
  • Manage the firm’s public relations, press releases for major verdicts/settlements, and industry award submissions.

Requirements

• Experience: 10+ years of progressive marketing experience, with a mandatory background in legal marketing (medical malpractice or plaintiff personal injury highly preferred).
• Technical Mastery: Deep experience in digital multi-touch attribution tools, Google Analytics 4 (GA4), call-tracking software (CallRail, etc.), and legal CRM platforms (e.g., Filevine, Litify, Salesforce).
• Media Expertise: Proven track record running large-scale direct-response TV/video campaigns and digital media ad spend.
• SEO & Content: Strong understanding of technical, local, and content-driven SEO specific to high-competition legal keywords.
• Presentation Skills: Exceptional graphic layout and presentation design skills (PowerPoint, Canva, Adobe Creative Suite) for business development decks.
• Compliance: Thorough understanding of state bar advertising guidelines and ethics rules governing legal marketing.