Marketing Director - H&N Cancer

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real content. The posting includes description (About the role) and Responsibilities (list). Minimum Education, Experience, & Specialized Knowledge (Required) includes qualifications, experience, education, core competencies. Could map to Requirements/Qualifications/Skills. Benefits not mentioned. Pay is mentioned: salary ranges. Schedule not mentioned. So we include About the role (intro paragraph), Responsibilities (list), Requirements (maybe combine Minimum Education, Experience, & Specialized Knowledge), Qualifications (maybe education), Skills (core competencies). But we must not create thin sections; we need substantive content. Let's decide: Use About the role (intro paragraph). Responsibilities (list). Requirements (maybe combine experience, education, specialized knowledge). Qualifications (maybe education). Skills (core competencies). Pay (salary range). Benefits none -> omit. Schedule none -> omit. We must not repeat job title as heading. Use

for each section heading. We need to preserve all substantive info, not invent. Remove boilerplate (EEO, etc). Also remove duplicated lines (salary repeated). We'll include salary range once. Let's extract content. About the role: first paragraph(s) describing CareDx, NavDx, role purpose. We'll combine into a paragraph. Responsibilities: list items under "Responsibilities" heading. The posting has a list with subheadings like Brand Strategy and Annual Planning, Market Development and Adoption, etc. We need to output

• for any list of duties/requirements/benefits. Should we keep subheadings inside li? Probably we can keep them as bold text inside li? But we must output only HTML, no markdown. We can include inside li. That's fine. We need to preserve all substantive info: each responsibility bullet. Let's extract each responsibility section: - Brand Strategy and Annual Planning: Develop and execute an integrated, insight-driven marketing strategy for the specialty oncology franchise. Own the annual marketing plan and multi-year brand roadmap, aligned with Specialty Oncology growth objectives, evolving evidence, market access priorities, customer needs, and patient journey. - Market Development and Adoption: Design initiatives that expand appropriate NavDx adoption across priority HPV-driven cancers and care settings. Identify barriers to testing, segment customers by opportunity and readiness, and develop strategies that increase ordering-provider reach, reactivate lapsed users, deepen utilization, and support integration into patient-management workflows. - Commercial Focus and Indication Expansion: Translate franchise priorities into focused commercial plans for established and emerging use cases. Support continued growth in head and neck cancer as evidence, market readiness, and organizational priorities evolve. - Customer and Market Insights: Use quantitative and qualitative insights, including sales performance, ordering behavior, market research, competitive intelligence, field feedback, KOL input, and customer journey analysis, to identify opportunities, sharpen segmentation, and guide investment decisions. - Positioning, Messaging, and Promotional Execution: Develop differentiated positioning and compelling messaging for healthcare professionals, care teams, KOLs, patients, and other relevant stakeholders. Lead the creation and deployment of field tools, sales aids, digital campaigns, speaker materials, email content, website content, objection handlers, and competitive resources that are clinically grounded and action oriented. - Clinical Evidence Translation: Partner with Medical Affairs and Clinical Development to translate complex clinical and scientific evidence into clear, compliant, and differentiated marketing strategies. Connect evidence milestones to customer education, adoption barriers, market development, and broader commercial opportunities. - Field Enablement and Sales Partnership: Collaborate closely with Sales and Sales Training to equip customer-facing teams with clear strategies, effective tools, and consistent messaging. Establish feedback loops that capture field insight, inform rapid-response materials, and improve execution in priority accounts and territories. - Omnichannel and Digital Marketing: In collaboration with the digital marketing center of excellence, develop coordinated personal and non-personal promotion that reaches customers with relevant content at the right point in their adoption journey. Use engagement data and customer behavior to refine channel mix, content sequencing, and campaign effectiveness. - Performance Measurement and Resource Allocation: Define KPIs and dashboards that connect marketing activity to business outcomes, including awareness, engagement, ordering-provider growth, customer activation or reactivation, utilization, and campaign effectiveness. Evaluate ROI, optimize spend, and redirect resources toward the highest-impact opportunities. - Cross-Functional Leadership and Agency Management: Lead through influence across Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations. Provide agencies and creative partners with clear briefs, strategic context, brand standards, and actionable feedback to ensure high-quality, timely execution. - Compliance and Budget Management: Lead materials through Medical-Legal-Regulatory review and ensure clinical accuracy, brand consistency, and compliance with applicable requirements and company policies. Own budget planning, forecasting, tracking, and prioritization while maintaining flexibility to respond to market shifts, new evidence, and competitive activity. Now Minimum Education, Experience, & Specialized Knowledge (Required): includes several bullet-like paragraphs. We need to extract content: "Marketing Experience - At least 8-10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries, with a proven track record of leadership and strategic impact. Strong background in developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products. A proven track record of engaging healthcare professionals (HCPs), key opinion leaders (KOLs), and cross-functional teams, translating clinical data into compelling promotional messaging. Applies market insights to inform pipeline strategy and optimize lifecycle planning. Familiarity with market research methodologies and able to lead complex research projects. Experience leading multichannel campaigns, including digital and social media, and navigating the MLR review process in a highly regulated environment is essential. Additionally, this marketer must be comfortable with budget management, agency collaboration, and driving protocol adherence and pull-through." "Health Care/Life Sciences – Experience in Oncology disease state and a HCP-facing healthcare environment is strongly preferred—ideally in Specialty Therapeutics, Diagnostics, Genomics, Life Sciences. Familiarity with HIPAA compliance, data privacy regulations, and the MLR review process is essential. Candidates should have a proven ability to translate complex clinical or scientific data into clear, impactful marketing strategies that drive adoption, adherence, and behavior change across both HCP and patient audiences. Backgrounds in Pharmaceuticals, Medical Devices, or Chronic and Rare Disease marketing are also highly relevant, particularly given their similar stakeholder complexity, patient engagement needs, and regulatory demands." "Leadership & Cross-Functional Influence – The Specialty Oncology Marketing Director must be a strong peer leader, self-starter, and collaborator that works effectively across Product, Sales, Clinical, Medical Affairs, and Regulatory to ensure promotional content is clinically accurate, compliant, and strategically aligned. The ideal candidate excels at turning strategy into action, driving alignment across stakeholder groups, and executing initiatives that support both revenue growth and improved patient outcomes. Success in this role requires the ability to influence without authority and thrive in a matrixed, mission-driven organization." "Education - A Bachelor’s degree is required, with a strong preference for candidates who hold a BA/BS in Life Sciences, Molecular Biology, or Clinical Science, reflecting a solid foundation in healthcare or scientific disciplines relevant to CareDx’s mission. An MBA or other advanced degree is also preferred, demonstrating advanced training in strategic thinking, business acumen, and cross-functional leadership—key attributes for driving impact in a complex, data-driven, and highly regulated healthcare environment." "Required Core Competencies Strategic Agility - comfortable navigating ambiguity and driving clarity in complex landscapes Drive for Results in dynamic, fast-paced setting Leadership Collaboration and Teamwork Innovative thinking" We need to map to sections: Requirements, Qualifications, Skills. We could put Requirements: experience (8-10 years, etc). Qualifications: education (Bachelor's, MBA preferred). Skills: core competencies (Strategic Agility, Drive for Results, Leadership, Collaboration and Teamwork, Innovative thinking) plus maybe other skills like market research, budget management, etc. But we must not create thin sections; we need substantive content. We'll include all. Pay: salary range: there are multiple ranges: Remote: US only roles $192,000—$240,000 USD; Waltham, MA $216,000—$270,000 USD; United States $216,000—$270,000 USD (maybe duplicate). We'll include the range(s) as a paragraph. We must not include boilerplate like EEO, etc. Now produce HTML fragment. Structure:

  About the role

  ... paragraph ...

  Responsibilities

  • Brand Strategy and Annual Planning: ...
  ...

  Requirements

  ... combine marketing experience paragraphs ...

  Qualifications

  ... education paragraph ...

  Skills

  ... core competencies plus maybe other skills ...

  Pay

  ... salary ranges ...

  We must not include Benefits or Schedule. Check for any duplicated lines: we have salary repeated; we can combine: "Remote (US-only): $192,000–$240,000; Waltham, MA: $216,000–$270,000; United States (general): $216,000–$270,000." But maybe just mention the ranges as given. Now craft the About the role paragraph: combine first paragraphs. Original: "CareDx is a leading precision medicine diagnostics company advancing care in transplant, specialty oncology, and cell therapy. Through our innovative portfolio of molecular diagnostics, digital health solutions, AI-powered data and analytics, and patient support services, we partner with healthcare providers, patients, and biopharma organizations to help inform clinical decision-making and improve patient outcomes. Within CareDx's Specialty Oncology business, we are focused on improving the management of HPV-driven cancers through innovative diagnostic solutions. NavDx®, our blood-based DNA test, helps clinicians detect molecular signs of disease recurrence, monitor treatment response, and guide patient management throughout the care journey. Our team is committed to expanding access to actionable insights that support more informed cancer care. CareDx is seeking a strategic, hands-on Marketing Director to lead marketing for NavDx within the Specialty Oncology franchise. This leader will own the integrated brand strategy and execution needed to build awareness, strengthen clinical belief, accelerate adoption, and support consistent utilization of NavDx across the management and monitoring of HPV-driven cancers. A primary focus of the role will be expanding adoption in both HPV-driven head & neck cancer, while supporting the long-term growth of the franchise through new contexts of use, indication expansion, and broader integration of NavDx across the cancer care continuum. The role requires a strong understanding of oncology diagnostics, clinical evidence, provider decision-making, and the operational steps required to move from initial awareness to sustained ordering behavior. The Marketing Director will partner closely with Sales, Medical Affairs, Clinical Development, Market Access, Digital, Sales Training, Product, and Medical-Legal-Regulatory partners to develop and execute strategies that drive adoption, expand ordering-provider reach, increase utilization, and convert market insights into measurable commercial impact." We'll put that as paragraph. Now Responsibilities list as above. Now Requirements paragraph: combine marketing experience bullet. We'll produce a paragraph: "At least 8-10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries, with a proven track record of leadership and strategic impact. Strong background in developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products. Proven track record of engaging healthcare professionals (HCPs), key opinion leaders (KOLs), and cross-functional teams, translating clinical data into compelling promotional messaging. Applies market insights to inform pipeline strategy and optimize lifecycle planning. Familiarity with market research methodologies and able to lead complex research projects. Experience leading multichannel campaigns, including digital and social media, and navigating