Marketing Director, GLI Secure (ISS Cybersecurity) - NV

Key Responsibilities

• Work with our management team to develop and execute a marketing strategy aligned with business objectives.
• Identify market opportunities, customer segments, and competitive positioning to drive business expansion into a target market.
• Lead ongoing market research efforts to assess industry trends and the competitive landscape and then translate this research into actionable insights for sales strategies and decision-making.
• Create high-quality whitepapers, blogs, case studies, and industry reports that clearly articulate our value proposition across different verticals.
• Collaborate with various departments, including sales and delivery teams, to understand business drivers and adapt marketing solutions to meet corporate growth objectives.
• Execute strategic marketing campaigns through multi-channel platforms that drive lead generation and brand awareness.
• Elevate the brand as a trusted cybersecurity and compliance partner by ensuring consistent positioning and messaging across all channels.
• Represent the Company at industry events, conferences, and with strategic partners.
• Define and report on marketing performance metrics, including campaign ROI, conversion rates, and sales outcomes in partnership with the sales team.
• Use CRM, marketing automation, and campaign performance data to evaluate marketing ROI to connect marketing activity to sales results.
• Develop, manage, and monitor marketing budgets, ensuring responsible allocation of resources across campaigns, events, content, and strategic initiatives.
• Manage external marketing agencies and vendor partners to ensure deliverables, timelines, and brand standards are met.

Requirements

• 8 + years of progressive experience in marketing new business development/market diversification is required.
• 4 + years of experience in marketing cybersecurity, information security, or highly technical B2B services.
• A strong understanding of cyber risk, security testing methodologies, and regulatory compliance frameworks.
• Experience leading marketing research initiatives and translating insights into strategy.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Excellent communication and presentation skills.
• Demonstrated professionalism, including while working under pressure.
• The ability to handle multiple projects under tight deadlines, while maintaining a realistic balance among priorities.
• A high degree of attention to quality, details, and correctness.
• The ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position.

Preferred or a Plus

• Background working in regulated industries.
• Experience supporting global organizations.
• Bachelor’s degree in business, marketing, or a related field.
• HubSpot and CRM experience.