Marketing Director - CCHC

Essential Duties

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Afford assistance to department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary.
• Afford assistance in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.
• Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
• Organize and maintain an adequate liaison with families, residents, and community and civic leaders.
• Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
• Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
• During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
• Afford assistance in the planning, conducting, and scheduling of in-service training classes, on-the-job training and orientation programs concerning the facility’s marketing and public relations programs and activities.

Qualification

• Education and/or Experience: Must possess, as a minimum, a Bachelor’s Degree from an accredited college/university, or equivalent. Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.
• Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees.
• Mathematical Skills: Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
• Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• The employee must occasionally lift and/or move up to 25 pounds.
• Prolonged use of a desk top or laptop computer.
• While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear.
• Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator.
• May be necessary to assist in the evacuation of residents during emergency situations.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The noise level in the work environment is usually low to moderate.

Critical Features

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee must occasionally lift and/or move up to 25 pounds.
• Prolonged use of a desk top or laptop computer.
• While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear.
• Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator.
• May be necessary to assist in the evacuation of residents during emergency situations.