Marketing Director, Brand Culture
Ladders · San Mateo, CA · 4 wk ago
On-siteMarketing$212k–$318k/yrFull-time
Responsibilities
- Define long-term cultural vision for global youth audiences
- Establish brand intersections with entertainment and lifestyle sectors
- Identify cultural behaviors and territories to shape future relevance
- Drive research into youth culture and gaming culture
- Embed cultural strategy across various marketing teams
- Create scalable platforms connecting the company to youth culture
- Establish measurement frameworks for audience engagement and brand impact
- Demonstrate solutions-oriented mindset to adapt to market needs
Qualifications
- Bachelor's degree in marketing, advertising, or a related field
- 15+ years of experience in culturally relevant branding within gaming and entertainment
- Proven experience in defining youth culture strategy for global brands
- Expertise with creators and influencers in social-first environments
- Strong understanding of Gen Z and emerging audience behaviors
- Passion for gaming and digital consumer brands
- Track record of translating cultural insights into impactful marketing programs
- Experience managing agencies and leading cross-functional teams
Benefits
- Top-tier medical, dental, and vision coverage
- Matching 401(k)
- Paid time off and wellness programs
- Employee discounts for Sony products
- Potential eligibility for bonus package