Marketing Brand Director

About the role

The Director, Brand Strategy owns the strategic foundations of the Grant Thornton Advisors group brand across 20+ markets. The role defines enterprise positioning, proposition and narrative, then translates them into proposition and messaging architectures for campaigns, solutions and services. It leads brand architecture and M&A brand decisions, sets governance standards, designs the global operating model and owns brand research and testing. It defines how the firm shows up externally and directs brand investment across regions, keeping execution practical, consistent and commercially effective across every channel.

Responsibilities

• Define and evolve enterprise positioning, proposition and narrative across all markets
• Build proposition and messaging architectures that link audience, client problem, value, proof and claims
• Turn strategy into clear briefs for Creative, Content, Communications, Brand Activation and markets, holding intent through development
• Design and maintain the global brand architecture: portfolio logic, naming, descriptors, endorsement and sub-brand rules
• Lead acquisition brand decisions, weighing market equity, commercial and legal priorities and timeline
• Own the architecture roadmap and decision record, and advise leaders on material choices
• Set global brand standards across markets, services, solutions and key client touchpoints
• Define what markets must adopt, what they may adapt and when central approval applies
• Monitor compliance, close gaps with market leaders and work with Legal on regulatory or entity language
• Design the global operating model: roles, decision rights, workflows and hand-offs across Corporate Marketing, functions and markets
• Build tools, playbooks and guidance so markets apply the strategy with confidence
• Lead training and enablement, and provide a clear route for support or escalation
• Own the brand research agenda: tracking, audience insight, proposition testing and message testing
• Define measures for understanding, awareness, consideration, distinctiveness and adoption, and turn findings into decisions
• Advise the CMO and leadership on positioning, architecture and material brand decisions
• Lead cross-functional strategy programs and manage external strategy, research and naming partners
• Represent the firm in global brand forums and align markets on a common direction
• Build brand strategy capability, challenging unclear propositions, unsupported claims and weak briefs

Qualifications

• Bachelor's degree in Marketing or other relevant field; equivalent experience acceptable
• 12+ years in senior brand strategy at enterprise and global scale
• Proven record defining enterprise positioning and building proposition and messaging architectures
• Deep experience in brand architecture, portfolio strategy, naming and descriptors
• Experience leading M&A brand decisions: retained-brand, endorsement, transition and sunset
• Exceptional writer, able to make complex services clear, credible and distinctive, with a strong portfolio of published brand and messaging work to point to
• Strong command of qualitative and quantitative research, tracking and testing
• Experience designing operating models, governance, decision rights and approval processes
• Excellent strategic judgement and writing, making complex services clear, credible and distinctive
• Commercial grasp of complex B2B or professional services markets
• Experience across multiple markets and a complex matrix, balancing global consistency with local needs
• Strong executive influence and the confidence to defend clear recommendations

Skills

• Leadership and influence
• Insight, testing and measurement

Pay

The base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity.

Schedule

This position will require in-person attendance at least three days per week, either at a GT office or client site.

About Grant Thornton

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.

Benefits

• We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you.
• For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits