Marketing Director | Boutique Music Marketing Agency

About the role

Starfish Marketing & Creative is a boutique music marketing agency built on one simple belief: great marketing starts with great partnership. Unlike larger labels and agencies that often manage dozens of artists at once, we intentionally keep our roster small—typically just three to five clients at any given time. This allows us to become a true extension of each client's team, investing deeply in their career, brand, and long-term success.

The Marketing Director will work directly alongside the Founder to lead day-to-day client strategy, oversee campaign execution, and help guide the growth of Starfish Marketing & Creative. This person will serve as the strategic lead across assigned clients while coordinating internal team members and trusted external specialists to ensure every campaign is executed with creativity, excellence, and attention to detail.

Responsibilities

• Serve as the primary marketing lead for assigned artists, brands, and entertainment clients.
• Develop thoughtful long-term marketing strategies that support career growth—not just individual releases.
• Lead the strategic planning of music releases from concept through post-release analysis.
• Build comprehensive marketing plans from announcement through post-campaign analysis.
• Lead campaign execution across digital marketing, social media, advertising, content creation, experiential marketing, publicity support, and brand partnerships.
• Maintain a high creative standard across every client touchpoint.
• Guide overall digital strategy across Instagram, TikTok, YouTube, Facebook, Spotify, Apple Music, Amazon Music, email marketing, websites, and emerging platforms.
• Monitor campaign performance across streaming, social media, advertising, email marketing, and audience growth.
• Develop and manage marketing budgets for assigned clients.
• Partner closely with the Founder to help lead the day-to-day operations of the agency.

Requirements

• Exceptional communication and presentation skills.
• Strong strategic thinking combined with excellent execution.
• Highly organized with exceptional attention to detail.
• Natural leadership abilities with a collaborative management style.
• Proactive leader who identifies opportunities, brings solutions—not just problems—and consistently looks for ways to improve both client campaigns and internal processes.
• Ability to prioritize multiple projects without sacrificing quality.
• Resourceful, adaptable, and comfortable wearing multiple hats.
• Passion for music, entertainment, artist development, and creative storytelling.
• High creative standards with excellent aesthetic judgment.

Qualifications

• 4+ years of experience in music marketing, entertainment marketing, artist management, or a related field.
• Experience developing release strategies and executing integrated marketing campaigns.
• Strong understanding of social media strategy, digital advertising, streaming platforms, DSP marketing, and fan engagement.
• Experience working directly with artists, managers, labels, promoters, or entertainment brands.
• Familiarity with project management platforms, Meta Ads Manager, Google Analytics, email marketing platforms, and marketing reporting tools.