Marketing Director, Borrower Marketing

Summary of Primary Duties and Responsibilities

• Lead Generation
• Executing lead generation programs across digital channels, content, events, and partnerships
• S supporting geographic and segment expansion through targeted market messaging
• Establishing visibility into where leads are generated and how they are converted by the Loan Origination team to optimize marketing programs
• Lifecycle Marketing
• Designing marketing strategies for key lifecycle stages, including new client onboarding, active loan periods, loan payoff, and re engagement
• Creating clear messaging and program intent for first time borrowers, repeat clients, and lapsed relationships
• Creating consistent, relevant communications that reinforce Arixa's expertise and ongoing value
• Content & Messaging
• Developing messaging frameworks and core narratives that support lead generation, lifecycle marketing, and sales conversations
• Drafting borrower communications, including newsletters, whitepapers, marketing collateral, and event communications
• Maintaining consistency of voice, tone, and positioning across all channels

Education and Experience

• Degree from a college or university with an emphasis in Advertising, Marketing, or related field
• 8–10+ years of marketing experience, preferably in lending, fintech, or complex financial services
• Strong content creation skills, spanning digital, thought leadership, and marketing collateral
• Proven experience building demand generation and lifecycle marketing programs
• Strong project management skills with ability to prioritize and execute in fast-paced environment
• Comfortable partnering with origination/sales teams to drive business growth
• Knowledge of CRM systems, preferably Salesforce and Pardot