Marketing Director

Key Responsibilities

• Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets.
• Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development.
• Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events.
• Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows.
• Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts.
• Collaborate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth.
• Coverage with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows.
• Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools.
• Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns.
• Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development.
• Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth.
• Manage marketing budgets, vendor relationships, and external agency coordination.
• Build, mentor, and manage marketing team members as company growth requires.
• Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule.
• Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 8+ years of marketing experience, preferably within B2B industrial, manufacturing, or capital equipment industries.
• 3+ years of marketing leadership or management experience.
• Demonstrated experience managing technical product marketing and trade show programs.
• Proven ability to develop marketing strategies that drives measurable revenue growth.
• Experience working cross-functionally with sales, engineering, and service organizations.
• Proficiency in CRM and marketing automation platforms (Zoho experience preferred).

Skills & Competencies

• Strong strategic planning and execution skills.
• Excellent written, verbal, and visual communication abilities.
• Ability to translate technical product capabilities into customer-focused value messaging.
• Strong project management and organizational skills.
• Data-driven decision-making and marketing performance analysis capabilities.
• Creative problem-solving and brand development expertise.
• Able to operate effectively in a fast-paced, growth-oriented environment.
• Strong collaboration and leadership skills across cross-functional teams.

About the Company

X-Series USA is a leading provider of advanced manufacturing equipment solutions designed to transform metal fabrication through high-performance automation and service-driven customer support. The company delivers precision-engineered fabrication systems including laser cutting, robotic welding, beam processing, and press brake solutions backed by responsive parts and service support. X-Series is committed to helping customers improve throughput, quality, and operational efficiency while fostering a culture built on integrity, teamwork, and continuous improvement.