Marketing Director
for section headings. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones.
We need to extract sections: About the Director of Marketing (intro), Responsibilities (list), What you bring (Education and Experience, Knowledge, Skills, and Abilities) maybe combine into Requirements/Qualifications/Skills. Also maybe Benefits? The posting mentions "We offer a competitive salary, comprehensive benefits, and the opportunity to leave a lasting eternal impact." That's a benefits statement. So we can have Benefits section with that sentence. Also maybe Pay? Not specific salary figure, just "competitive salary". That is vague but still a statement about pay. According to rule: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state "competitive salary, comprehensive benefits". So we can include Benefits section (maybe also Pay? but we can combine into Benefits). The rule says "Prefer a few substantive sections over many thin ones." So we could have sections: About the role (or About the Director of Marketing), Responsibilities, Requirements (Education and Experience, Knowledge, Skills, Abilities), Benefits. Possibly also "What it's like to live in Medina, Ohio" is location info, could be included as a short paragraph under a section like "Location" but not required. The instruction: include a section ONLY when the posting has real, specific content for it. The location info is specific. Could create a section "Location" with that paragraph. However we need to decide if we want many thin sections. Might combine location into a paragraph under About the role or separate. Since it's substantive, we could add a section "Location". But we need to avoid many thin sections. We have about 4 sections: About the role, Responsibilities, Requirements, Benefits, Location. That's 5 sections. Could be okay. But maybe combine location into About the role? The About the role currently is just the paragraph about the role. Could add location after that as a paragraph. But the rule says use
for prose. So we can have multiple
under a section. So we could have About the role section containing two paragraphs: role description and location info. That would keep sections fewer.
Thus sections: About the role (includes role description and location), Responsibilities (list), Requirements (Education and Experience, Knowledge, Skills, Abilities) maybe as sub-sections? But we can just have a Requirements section with lists for Education and Experience, and Skills. Or we could have separate sections: Qualifications, Skills. But to avoid many thin sections, combine into Requirements.
Benefits section: includes competitive salary, comprehensive benefits, opportunity to leave lasting eternal impact.
We must not repeat the job title as a heading. The job title is "Director of Marketing". So we should not have a heading that says Director of Marketing. We'll use About the role heading.
We must not put Job ID/requisition numbers as headings; none present.
We must remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We must preserve all substantive information. Let's extract.
Original text:
"Meet LifeStone Ministries LifeStone Ministries is a non-profit Christian publishing ministry with a 125-year legacy of providing biblically and theologically sound resources. Our mission is to empower Christian disciples to make disciples. We serve churches, families, and homeschoolers through our Christian Life Series, Illuminate Bible Series, TAGlife Sunday School curricula, and digital discipleship tools. We are currently in a season of growth, modernizing our brand and expanding our digital footprint to reach the next generation of believers.At LifeStone, you aren’t just selling a product; you are equipping the Body of Christ with the Word of God. You will work in a collaborative environment that values theological integrity as much as professional excellence. We offer a competitive salary, comprehensive benefits, and the opportunity to leave a lasting eternal impact."
Then heading: "About the Director of Marketing We are seeking a visionary Director of Marketing to lead our growth efforts. This individual will be responsible for bridging the gap between our historic legacy and the modern digital marketplace. You will oversee all aspects of brand identity, lead generation, and customer acquisition for our curriculum lines, digital apps, and mission initiatives."
Then list of responsibilities (starting with "The Director of Marketing’s responsibilities include:" then bullet points each preceded by a label like "Brand Ambassador:" etc). We need to convert each bullet into
- . The bullet points are:
- Brand Ambassador: Craft and maintain the cohesive brand identity of LifeStone Ministries, ensuring a consistent voice that honors our mission across all platforms.
- Growth Strategy: Develop and execute multi-channel marketing campaigns (SEO, AEO, SEM, Paid Social, Email) to grow all products.
- Product Launch Leadership: Partner with the editors, graphic design, and product teams to create go-to-market strategies for new content.
- Product Management: Manage the marketing and product lifecycles for our diverse portfolio, including Sunday school products, VBS materials, homeschool curriculums, and our upcoming coffee product and retail store.
- Website, Email, & Digital Content Systems: Maintain website messaging, manage email newsletters, automated communication flows, and digital resource libraries.
- Content Marketing: Oversee the creation of high-value content that positions LifeStone as a thought leader in discipleship and biblical education.
- Data-Driven Optimization: Manage the marketing budget and utilize analytics to track KPIs, focusing on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) for church partners
- Content Planning & Editorial Calendar: Manage a content-wide calendar, plan seasonal campaigns, and coordinate content needs with team and contractors
- Social Media Management: Oversee the organization’s social media strategy across platforms (Facebook, Instagram, YouTube, etc.) to promote engagement, events, and ministry stories. This includes overseeing the creation and publishing of original text, images, and video content while reviewing all comments and community interactions to foster growth and brand sentiment.
We need to keep the content exactly as given, but we can strip the leading label? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the label as part of the list item text. So each
- will contain the full sentence including the label.
Then after responsibilities, we have "What you bring The following describes many of the characteristics of the ideal candidate for the Director of Marketing:" then subheadings: Education and Experience, Knowledge, Skills, and Abilities.
Under Education and Experience:
Education: Bachelor’s degree in Marketing, Communications, or a related field (MBA or Seminary training is a plus).
Experience: 7+ years of marketing experience, ideally in Christian publishing, non-profit ministry, or educational technology.
Under Knowledge, Skills, and Abilities:
Leadership: Proven ability to manage a creative team (design, content, social) and collaborate across departments.
Spiritual Alignment: A deep, personal commitment to Jesus Christ and full alignment with LifeStone’s statement of faith.
Technical Proficiency: Expertise in CRM systems (HubSpot,Salesforce, etc.), and Google Analytics.
We need to preserve these as list items under Requirements section.
Then after that: "What it’s like to live in Medina, Ohio Medina is a charming city..." paragraph.
We'll include that as a paragraph under About the role section.
Benefits: earlier we have "We offer a competitive salary, comprehensive benefits, and the opportunity to leave a lasting eternal impact." That's a sentence. We'll put that in Benefits section as a
maybe.
We must not create Pay/Schedule/Benefits sections unless posting actually states them. It does state benefits and salary, so we can have Benefits.
We should not create a Pay section separate; we can incorporate salary into Benefits.
Thus final HTML:
About the role
LifeStone Ministries is a non-profit Christian publishing ministry with a 125-year legacy of providing biblically and theologically sound resources. Our mission is to empower Christian disciples to make disciples. We serve churches, families, and homeschoolers through our Christian Life Series, Illuminate Bible Series, TAGlife Sunday School curricula, and digital discipleship tools. We are currently in a season of growth, modernizing our brand and expanding our digital footprint to reach the next generation of believers. At LifeStone, you aren’t just selling a product; you are equipping the Body of Christ with the Word of God. You will work in a collaborative environment that values theological integrity as much as professional excellence.
Medina is a charming city in northeastern Ohio with a population of about 26,000. Located roughly 30 miles south of Cleveland, it offers the perfect balance of small-town charm and convenient access to big-city amenities. Known for its welcoming community, excellent schools, and beautiful historic downtown, Medina is a great place for families, young professionals, and retirees alike. Residents enjoy spending time around Medina’s picturesque Public Square, which is filled with locally owned shops, restaurants, and seasonal events throughout the year. Outdoor enthusiasts can explore nearby parks, hiking trails, and golf courses, while those looking for additional entertainment can easily make the short drive to Cleveland for professional sports, museums, concerts, and major attractions. Medina experiences all four seasons, with colorful autumns, snowy winters, warm summers, and beautiful springs. With its strong sense of community, safe neighborhoods, and high quality of life, Medina is a place where residents can truly feel at home.
Responsibilities
- Brand Ambassador: Craft and maintain the cohesive brand identity of LifeStone Ministries, ensuring a consistent voice that honors our mission across all platforms.
- Growth Strategy: Develop and execute multi-channel marketing campaigns (SEO, AEO, SEM, Paid Social, Email) to grow all products.
- Product Launch Leadership: Partner with the editors, graphic design, and product teams to create go-to-market strategies for new content.
- Product Management: Manage the marketing and product lifecycles for our diverse portfolio, including Sunday school products, VBS materials, homeschool curriculums, and our upcoming coffee product and retail store.
- Website, Email, & Digital Content Systems: Maintain website messaging, manage email newsletters, automated communication flows, and digital resource libraries.
- Content Marketing: Oversee the creation of high-value content that positions LifeStone as a thought leader in discipleship and biblical education.
- Data-Driven Optimization: Manage the marketing budget and utilize analytics to track KPIs, focusing on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) for church partners
- Content Planning & Editorial Calendar: Manage a content-wide calendar, plan seasonal campaigns, and coordinate content needs with team and contractors
- Social Media Management: Oversee the organization’s social media strategy across platforms (Facebook, Instagram, YouTube, etc.) to promote engagement, events, and ministry stories. This includes overseeing the creation and publishing of original text, images, and video content while reviewing all comments and community interactions to foster growth and brand sentiment.
Requirements
- Education: Bachelor’s degree in Marketing, Communications, or a related field
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to extract sections: About the Director of Marketing (intro), Responsibilities (list), What you bring (Education and Experience, Knowledge, Skills, and Abilities) maybe combine into Requirements/Qualifications/Skills. Also maybe Benefits? The posting mentions "We offer a competitive salary, comprehensive benefits, and the opportunity to leave a lasting eternal impact." That's a benefits statement. So we can have Benefits section with that sentence. Also maybe Pay? Not specific salary figure, just "competitive salary". That is vague but still a statement about pay. According to rule: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state "competitive salary, comprehensive benefits". So we can include Benefits section (maybe also Pay? but we can combine into Benefits). The rule says "Prefer a few substantive sections over many thin ones." So we could have sections: About the role (or About the Director of Marketing), Responsibilities, Requirements (Education and Experience, Knowledge, Skills, Abilities), Benefits. Possibly also "What it's like to live in Medina, Ohio" is location info, could be included as a short paragraph under a section like "Location" but not required. The instruction: include a section ONLY when the posting has real, specific content for it. The location info is specific. Could create a section "Location" with that paragraph. However we need to decide if we want many thin sections. Might combine location into a paragraph under About the role or separate. Since it's substantive, we could add a section "Location". But we need to avoid many thin sections. We have about 4 sections: About the role, Responsibilities, Requirements, Benefits, Location. That's 5 sections. Could be okay. But maybe combine location into About the role? The About the role currently is just the paragraph about the role. Could add location after that as a paragraph. But the rule says use
for prose. So we can have multiple
under a section. So we could have About the role section containing two paragraphs: role description and location info. That would keep sections fewer. Thus sections: About the role (includes role description and location), Responsibilities (list), Requirements (Education and Experience, Knowledge, Skills, Abilities) maybe as sub-sections? But we can just have a Requirements section with lists for Education and Experience, and Skills. Or we could have separate sections: Qualifications, Skills. But to avoid many thin sections, combine into Requirements. Benefits section: includes competitive salary, comprehensive benefits, opportunity to leave lasting eternal impact. We must not repeat the job title as a heading. The job title is "Director of Marketing". So we should not have a heading that says Director of Marketing. We'll use About the role heading. We must not put Job ID/requisition numbers as headings; none present. We must remove boilerplate: cookie/navigation/legal/EEO etc. Not present. We must preserve all substantive information. Let's extract. Original text: "Meet LifeStone Ministries LifeStone Ministries is a non-profit Christian publishing ministry with a 125-year legacy of providing biblically and theologically sound resources. Our mission is to empower Christian disciples to make disciples. We serve churches, families, and homeschoolers through our Christian Life Series, Illuminate Bible Series, TAGlife Sunday School curricula, and digital discipleship tools. We are currently in a season of growth, modernizing our brand and expanding our digital footprint to reach the next generation of believers.At LifeStone, you aren’t just selling a product; you are equipping the Body of Christ with the Word of God. You will work in a collaborative environment that values theological integrity as much as professional excellence. We offer a competitive salary, comprehensive benefits, and the opportunity to leave a lasting eternal impact." Then heading: "About the Director of Marketing We are seeking a visionary Director of Marketing to lead our growth efforts. This individual will be responsible for bridging the gap between our historic legacy and the modern digital marketplace. You will oversee all aspects of brand identity, lead generation, and customer acquisition for our curriculum lines, digital apps, and mission initiatives." Then list of responsibilities (starting with "The Director of Marketing’s responsibilities include:" then bullet points each preceded by a label like "Brand Ambassador:" etc). We need to convert each bullet into
maybe. We must not create Pay/Schedule/Benefits sections unless posting actually states them. It does state benefits and salary, so we can have Benefits. We should not create a Pay section separate; we can incorporate salary into Benefits. Thus final HTML:
About the role
LifeStone Ministries is a non-profit Christian publishing ministry with a 125-year legacy of providing biblically and theologically sound resources. Our mission is to empower Christian disciples to make disciples. We serve churches, families, and homeschoolers through our Christian Life Series, Illuminate Bible Series, TAGlife Sunday School curricula, and digital discipleship tools. We are currently in a season of growth, modernizing our brand and expanding our digital footprint to reach the next generation of believers. At LifeStone, you aren’t just selling a product; you are equipping the Body of Christ with the Word of God. You will work in a collaborative environment that values theological integrity as much as professional excellence.
Medina is a charming city in northeastern Ohio with a population of about 26,000. Located roughly 30 miles south of Cleveland, it offers the perfect balance of small-town charm and convenient access to big-city amenities. Known for its welcoming community, excellent schools, and beautiful historic downtown, Medina is a great place for families, young professionals, and retirees alike. Residents enjoy spending time around Medina’s picturesque Public Square, which is filled with locally owned shops, restaurants, and seasonal events throughout the year. Outdoor enthusiasts can explore nearby parks, hiking trails, and golf courses, while those looking for additional entertainment can easily make the short drive to Cleveland for professional sports, museums, concerts, and major attractions. Medina experiences all four seasons, with colorful autumns, snowy winters, warm summers, and beautiful springs. With its strong sense of community, safe neighborhoods, and high quality of life, Medina is a place where residents can truly feel at home.
Responsibilities
- Brand Ambassador: Craft and maintain the cohesive brand identity of LifeStone Ministries, ensuring a consistent voice that honors our mission across all platforms.
- Growth Strategy: Develop and execute multi-channel marketing campaigns (SEO, AEO, SEM, Paid Social, Email) to grow all products.
- Product Launch Leadership: Partner with the editors, graphic design, and product teams to create go-to-market strategies for new content.
- Product Management: Manage the marketing and product lifecycles for our diverse portfolio, including Sunday school products, VBS materials, homeschool curriculums, and our upcoming coffee product and retail store.
- Website, Email, & Digital Content Systems: Maintain website messaging, manage email newsletters, automated communication flows, and digital resource libraries.
- Content Marketing: Oversee the creation of high-value content that positions LifeStone as a thought leader in discipleship and biblical education.
- Data-Driven Optimization: Manage the marketing budget and utilize analytics to track KPIs, focusing on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) for church partners
- Content Planning & Editorial Calendar: Manage a content-wide calendar, plan seasonal campaigns, and coordinate content needs with team and contractors
- Social Media Management: Oversee the organization’s social media strategy across platforms (Facebook, Instagram, YouTube, etc.) to promote engagement, events, and ministry stories. This includes overseeing the creation and publishing of original text, images, and video content while reviewing all comments and community interactions to foster growth and brand sentiment.
Requirements
- Education: Bachelor’s degree in Marketing, Communications, or a related field