Marketing Director

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info, not invent or summarize away detail. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Also remove "Special Instructions For full consideration, please include a resume and a cover letter as part of your application." That's application instructions, remove. Also remove "UC Vaccination Programs Policy ..." maybe boilerplate? It's a condition but maybe considered boilerplate? It's a policy statement; might be considered boilerplate but it's a condition of employment. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. Vaccination policy could be considered legal boilerplate; safer to remove. Also remove "Special Conditions Of Employment Satisfactory criminal history background checkUCSB is a Tobacco-Free environment". That's also boilerplate. Remove "Misconduct Disclosure Requirement ..." also boilerplate. Remove "UC Vaccination Programs Policy". Remove "Benefits Of Belonging ..." maybe that's benefits description; we can keep benefits section if there is substantive content. The posting includes "Benefits Of Belonging Working at UC means being part of this vibrant institution...". That's benefits description. Also "Benefits Eligibility: Full Benefits". So we can include Benefits section with that content. Pay: posting includes "Pay Rate/Range: The budgeted salary range that the University reasonably expects to pay for this position is $100,100 - $139,600/year. Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $100,100 to $187,500/year." So we have pay info. Include Pay section. Schedule: "Working Days and Hours: M-F 8am-5pm". Also "Percentage of Time: 100". So schedule: M-F 8am-5pm, full-time. Include Schedule section. Now we need sections: About the role (maybe from Brief Summary Of Job Duties and Department Marketing Statement). Responsibilities (from Job Functions And Percentages Of Time). Requirements (maybe Required Qualifications). Qualifications (maybe Preferred Qualifications). Skills (maybe from Preferred Qualifications includes skills). Benefits (from Benefits Eligibility and Benefits Of Belonging). Pay (salary range). Schedule (working days/hours). We must not create sections with filler like "commensurate with experience". We have real content. We must not repeat job title as heading. So no heading for "MARKETING SUPV 2". Use

for each section heading. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the details as given, but we can format as

or

• . For lists, use
  • . For prose, use

    . Must not omit any substantive info. We need to decide what to list as bullet points. For responsibilities, we have percentages and bullet-like sentences. Could break into

    • each responsibility. For requirements, list bullet points. For qualifications, list bullet points. For skills, maybe list bullet points from preferred qualifications. We must ensure we don't lose any info. Let's extract sections. First, Department Marketing Statement: "UC Santa Barbara Professional and Continuing Education, previously known as UCSB Extension, is an agile, self-supported UCSB Department offering professional courses and certificate programs to over 3000 students per year. We provide coursework on essential skills and expertise to compete in today's job market to all local and non-local students and professionals, as well as corporate training and executive education. Our Open University program provides a gateway to the wealth of UCSB courses to all community members. Our International Programs enable visiting scholars and professionals from all over the world to experience the outstanding research and instruction at our top-rated University." Brief Summary Of Job Duties: "As the Director of Marketing at UCSB Professional and Continuing Education (PaCE), they lead marketing strategy, brand management, and multi-channel promotional campaigns to drive enrollment growth and maximize ROI across all programs. Under the general supervision of the PaCE Chief Operating Officer and in close collaboration with leadership, they oversee market research, manage program marketing budgets, and direct staff, student employees, and media specialists. In addition, they serve as the primary media relations contact, manage content creation across digital and print platforms, and leverage advanced analytics to continuously evaluate campaign performance. Additionally, the Director of Marketing expands PaCE's market reach by aligning outreach strategies with program managers, managing vendor relationships, and representing the division at regional and national forums. In collaboration with the AI and Automation Engineer, they manage marketing automation and website optimization, overseeing site architecture, user experience, SEO, digital brand consistency, and analytics integration to improve conversion rates. When needed, they also partner with other UC Extension programs on systemwide communication initiatives and strategic special projects." That's a lot of prose; we can keep as

      maybe multiple paragraphs. Responsibilities: from Job Functions And Percentages Of Time, broken into three percentages: 65% Marketing Department Management and Supervision Responsibilities, 20% PaCE Awareness and Market Reach, 15% Website look and feel, content, and voice. Each has bullet-like sentences. We need to preserve all substantive info; we can create

      • for each sentence under each percentage heading? But we cannot add extra headings beyond the allowed section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We cannot add subheadings like "65%...". However we could embed that info in the

        or

      • . The instruction: Use

        for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

        • for any list of duties/requirements/benefits, and

          for prose. So we can have a Responsibilities section with

          • items. We can include the percentage info inside each
          • . That's okay. Similarly for Requirements: Required Qualifications bullet points. Qualifications: Preferred Qualifications bullet points. Skills: maybe we can extract skills from Preferred Qualifications: "Advanced knowledge of marketing principles, multi-channel promotional strategies, market research, SEO, AIO, and advanced analytics to optimize conversion rates and ROI.Advanced written, visual, and interpersonal communication skills with strong political acumen. Advanced analytical, research, and organizational skills.Ability to design and execute multi-channel marketing plans, manage website architecture and SEO, leverage analytics and CRM platforms to track ROI, and collaborate effectively with organizational leadership.Ability to establish CMS governance, enforce brand consistency, and maintain digital accessibility standards.Knowledge of UCSB, UC Extension systemwide goals, and the mission, programs, and target audiences of Professional and Continuing Education (PaCE)." That's a lot; we can treat as skills list. Benefits: Benefits Eligibility: Full Benefits. Benefits Of Belonging paragraph. Also maybe "UC Vaccination Programs Policy" removed. So we can include Benefits Eligibility and Benefits Of Belonging. Pay: as described. Schedule: Working Days and Hours: M-F 8am-5pm. Percentage of Time: 100 (full-time). Also Work Location: Kerr-2160. Could include location in schedule or about role? Probably schedule section can include work location and hours. Now we must not include boilerplate like "Special Conditions Of Employment", "Misconduct Disclosure Requirement", "UC Vaccination Programs Policy". Also remove "Special Instructions For full consideration, please include a resume and a cover letter as part of your application." Also remove "Job Open Date: 9/28/26 Application Review Begins: 10/13/26" etc. Those are metadata; we can drop them per instruction: "do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

            or drop it." So we can drop all metadata like Position Number, Job Code, Job Open Date, Application Review Begins, Department Code, Percentage of Time, Union Code, Employee Class, FLSA Status, Classified Indicator Description, Salary Grade, etc. However we need to keep substantive info like salary range, work location, working days/hours, benefits eligibility, benefits description, responsibilities, etc. We must preserve ALL substantive information; dropping metadata like job code etc is allowed as minor metadata. So we can drop those. Now craft HTML. Structure:

            About the role

            Department Marketing Statement...

            Brief Summary Of Job Duties...

            Responsibilities

            • 65% Marketing Department Management and Supervision Responsibilities: Under the general supervision of the Professional and Continuing Education (PaCE) Chief Operating Officer, and in strict collaboration with the PaCE Associate Dean and the Director of International Programs, the Director of Marketing is responsible for PaCE’s marketing strategy and implementation. Specifically, the incumbent: Works closely with the Associate Dean and the Director of International Programs to determine program priorities, enrollment performance, and other marketing needs to develop an appropriate marketing plan.Sets annual marketing budgets for programs, in consultation with the COO and in alignment with the PaCE's mission and strategic plan.Develops and enforces marketing policies and procedures for programs, in consultation with the Associate Dean. Makes recommendations for the changes necessary to improve marketing positioning and promotion of our programsOversees marketing research and conducts customer focus groups as needed.Assesses past marketing performance and ROI to best use marketing channels, and researches new channels as well as innovative marketing approachesHires, trains, directs, evaluates, and mentors staff, including a Marketing Manager, Webmaster, and student employees. Hires contract workers as needed. Assigns and prioritizes work. Reconciles and approves time cards. Monitors program operational and student assistant budgets, approves procurement requisitions, and submits requests for extraordinary budgetary allocations to the Leadership Team.Develops and executes print, digital, and video marketing campaigns to promote PaCE programs, increase brand awareness, and reach new markets and audiences.Writes, edits, and adapts content for various formats (e-mail, social media, website, digital signage) and audiences. Supervises production schedules for all campaigns and publications, ensuring deadlines are met.Supervises student, staff, and third-party media specialists, and is ultimately responsible for the quality of media production, including video, photography sessions, podcasts, and more.Serves as primary contact for all media inquiries to the PaCE, produces, manages, and submits press releases, and manages all media relations.Supervises the deployment of advanced analytics to report on marketing progress and ROI, informing future campaign and budget needs. Regularly presents findings to the Leadership Team and Program Offices.Advises PaCE Leadership, Programs, and all customer-facing units on brand management.
            • 20% PaCE Awareness and Market Reach: A Primary Responsibility Of The Incumbent Is To Expand PaCE Marketing’s Footprint Throughout And Beyond Our Service Area, And All Other Target Markets, In Alignment With Specific Program Needs And PaCE’s Strategic Plan. For This Purpose, The Incumbent Works with Customer Support, Outreach, and Program Managers to develop and support outreach and PaCE sales strategies.Works with Program Managers to support program-specific marketing and social media strategies.Works with third-party vendors, marketing agencies, and other external organizations to expand the marketing unit's capabilities.Represents PaCE at local, regional, and national business gatherings, conferences, and forums, as required by PaCE’s marketing strategy.Assists the Director of Business Development in creating briefs and supervising the production of marketing materials, leave-behinds, and other required materials.Works with the AI and Automation Engineer to continuously develop and deploy advanced marketing